Growth Marketer

About the role

The Growth Marketer will play a key role in accelerating Left On Friday's next phase of growth. Reporting to the Head of Retail & Digital, this role will drive customer acquisition, scale high-performing marketing channels, and uncover new opportunities to grow revenue across North America and beyond.

Responsibilities

• Develop and execute customer acquisition strategies that support revenue and profitability goals.
• Identify opportunities to scale customer growth across existing and emerging channels.
• Continuously test and optimize channel mix, audience strategies, and investment allocation.
• Monitor performance against acquisition, revenue, and efficiency targets.
• Own paid media strategy across Meta, Google, Affiliate, and other performance-focused channels.
• Manage external agency partners and hold them accountable for performance and execution.
• Evaluate channel performance and recommend investment shifts to maximize return.
• Stay current on platform changes, industry trends, and emerging opportunities.
• Build monthly, quarterly, and annual acquisition forecasts.
• Manage growth marketing budgets and investment planning.
• Monitor performance against forecasts and proactively identify risks and opportunities.
• Partner with leadership on growth planning and revenue forecasting.
• Develop a strong understanding of customer acquisition performance across channels.
• Partner with internal stakeholders and external partners to improve attribution and measurement frameworks.
• Build reporting and dashboards that provide actionable insights.
• Translate data into recommendations that drive business decisions.
• Identify growth opportunities in new and existing international markets.
• Develop market entry and customer acquisition recommendations.
• Analyze performance by region and optimize investment allocation accordingly.
• Persistently partner with the Brand and Creative teams to develop data-informed testing strategies and translate performance insights into creative recommendations.
• Collaborate with Ecommerce, CRM, and Merchandising teams to align acquisition efforts with broader business objectives.
• Share customer and performance insights that help inform marketing and growth strategies across the organization.

Requirements

• 5–8+ years of experience in Growth Marketing, Performance Marketing, or Customer Acquisition for a DTC or omnichannel consumer brand.
• Proven experience managing and scaling paid media investments across Meta, Google, and affiliate channels.
• Strong analytical and financial skills with experience in forecasting, budgeting, and marketing investment planning.
• Experience managing external agencies and performance partners.
• Deep understanding of CAC, ROAS, MER, LTV, incrementality, attribution, and marketing measurement.
• Experience using data to inform business decisions and investment allocation.
• Strong communication and stakeholder management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Experience in fashion, activewear, swimwear, beauty, or consumer brands is preferred.

Benefits

Hybrid: 3 days in office, 2 days remote

Salary range: $110,000 - $120,000 USD