Growth Manager (B2B Paid Ads)

About the role

As a Growth Manager, B2B, you serve as both a strategic advisor and a hands-on digital marketing expert, owning the relationship between marketing performance and business outcomes for your clients. Acting in a fractional CMO capacity, you'll guide clients through stages of marketing maturity while directly managing paid media strategy and execution.

Responsibilities

• Lead all client communications, including weekly/bi-weekly calls and async updates. Act as the primary point of contact for client stakeholders (owners, CMOs), managing issue lists, action items, and post-mortems, building long-term client relationships rooted in trust, expertise, and measurable business impact.
• Proactively identifying and implementing strategies to increase client MRR, revenue, and profit. This includes analyzing performance data, identifying opportunities for optimization, and executing effective marketing campaigns.
• Act as a fractional CMO: understand client businesses deeply, define goals, and design strategies that grow pipeline, revenue, and profit.
• Serve as the primary strategic point of contact for clients, leading regular performance reviews, reporting, and roadmap conversations.
• Identify and lead upsell/cross-sell opportunities supported by data and aligned with client business objectives.
• Initiate and drive contract renewals and extensions, ensuring long-term client partnerships and revenue stability.
• Collaborate with clients to define clear, measurable, achievable, relevant, and time-bound goals, and ensure their successful attainment through diligent project management and performance monitoring.
• Guide clients through the Marketing Maturity Mountain (M3) framework, helping them progress through different stages of growth and implement appropriate marketing strategies at each level.
• Plan, build, and optimize demand generation and account-based paid campaigns across platforms (LinkedIn, Google, Microsoft, YouTube, Meta, etc.).
• Regularly monitor and analyze paid media performance, providing comprehensive reports to clients, and using data-driven insights to optimize strategies and ensure continuous improvement.
• Own budget pacing, forecasting, and ROI tracking, ensuring spend aligns with pipeline and revenue targets.
• Stay up to date with platform trends, certifications, and tools to continually push B2B performance forward.
• Deliver clear, data-driven reports and strategic performance insights that tie paid media results to business KPIs (CPL, pipeline value, SQL conversion rates, CAC, ARR impact).
• Identify underperformance, diagnose root causes, and implement actionable plans across departments to get back on track.
• Confidently troubleshoot lead tracking, attribution modeling (first-touch, multi-touch, account-level), and CRM/marketing automation integrations.
• Represent your clients internally to other teams, collaborate with CRO, Performance Creative, Email, Data Ops, and SEO teams to drive account improvements using Asana for task management, and identify opportunities to expand client relationships by strategically upselling existing services and cross-selling new offerings, aligning these recommendations with client goals and accelerating their progress.
• Partner with the KlientBoost Marketing team to generate B2B focused content to share, primarily on LinkedIn, developing a personal brand, known for B2B expertise.
• Represent KlientBoost in industry-facing settings, including webinars, Slack communities, and conferences as an eCommerce growth expert.

Requirements

Knowledge and Critical Skills/Expertise:

• 2–3 years of hands-on paid media experience in B2B demand generation with measurable results.
• Strong client-facing skills: able to lead conversations, present strategies, and influence executive stakeholders.
• Mastery of LinkedIn Ads, Google Ads, and Microsoft Ads; bonus for experience with programmatic, ABM platforms (e.g., 6sense, Demandbase), or intent data tools.
• Strong business acumen — you understand how marketing drives pipeline, revenue, and customer lifetime value in complex B2B sales cycles.
• Skilled in campaign strategy, execution, analysis, and storytelling with data.
• Comfortable managing multiple client relationships and priorities with attention to detail and process.
• Base understanding of CRO, SEO, and Creative Strategy.
• Base understanding of marketing automation (HubSpot, Marketo, Pardot) and CRM tracking (Salesforce).

Experience:

• 3–5 years of hands-on experience managing B2B paid search & paid social campaigns; agency or high-growth SaaS/enterprise side.
• Proven management of ≥ $250k/mo in ad spend across ≥ 5 B2B accounts, with measurable impact on qualified pipeline and revenue.
• Fluency in the B2B marketing tech stack — LinkedIn Ads, Google Ads, GA4, Salesforce/HubSpot/Marketo, and multi-touch attribution setup.
• Working knowledge of account-based marketing (ABM), creative strategy, demand gen frameworks, and sales/marketing alignment to improve lead quality and conversion.

Benefits

🏥 100% Coverage of Benefits (Health, Vision, Dental, Life) on the Base Plan
👨👩👧👦 Options to add on FSA Medical Care, Accident and other Life insurances at an additional cost
💰 401K - up to 5% Discretionary Company Match
🏖 Unlimited PTO
🏡 Work-From-Home / Hybrid Options
🏋🏾♀️ Wellness Allowance ($100 reimbursed for a wellness benefit: gym membership, chiropractor, therapy, pickleball court rental etc.)
🌮 Lunch Covered on Fridays
📚 Conference/Education Allowance - Up to $1,000 a year

Environmental Conditions

Indoors
Sitting at a computer desk
Physical Demands:
Sitting, typing, phone and video calls

ADA

The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. This job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification.

Pay Range

72,000 - 85,000 USD per year (Remote (United States))

Growth Management

Remote (United States)