Growth Manager Africa

Responsibilities

• Build trust-based relationships with African diaspora communities through in-person and online communications
• Conduct customer research with transfer senders on a regular basis across priority corridors
• Initiate, negotiate, and build partnerships with community associations and organizations representing African diaspora groups
• Set up offline and online advertising campaigns tailored to specific country communities
• Source and lead community ambassadors, champions, and influencers across African diaspora networks
• Manage agencies for Paid, Creatives, and Events
• Manage customers' CRM, segmented by corridor and community
• Optimize Operations with help from Product, Ops, Eng, and Support teams
• Deep dive into customer pain points by corridor and work with the different teams as well as the Africa Corridor Lead to solve them
• Travel across US states to connect with and better understand African diaspora communities and grow our customer base
• Dedicate part of your time to call customers and respond to messages/comments across our owned media channels
• Work with the Head of Africa to outline the growth plan for each market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns

Requirements

• Based in New York or New Jersey
• 4–5 years of experience in a high-growth environment such as startups, marketing, or fintechs
• Exceptional knowledge and networks among African diaspora communities across the US, with depth in at least 2–3 key corridors (e.g. Nigeria, Ghana, Kenya, Ethiopia)
• Strong business development/sales/marketing/analytical background
• Experience with organic and inorganic marketing activities
• Having contacts with African influencers and celebrities in the US is a plus
• Strong interpersonal and communication skills, with the ability to engage authentically across diverse African communities
• Passion for working with and for migrant communities
• Resourceful with the ability to get things done — doing "more" with "less"
• Fluency in English; proficiency in African languages is a strong plus