Growth Lead, PIMS
About the role
We are seeking a Growth Lead, PIMS to join our team. This role is crucial for helping veterinary clinics use our PIMS-powered customer relationship management tools to grow their business.
Responsibilities
- Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules
- Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content
- Identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPCT
- Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time
- Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics
- Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance
- Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools
Requirements
5+ years of experience in growth marketing, product marketing, or a related role
Expertise in prompt engineering AI systems to produce consistent, reliable results
Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems
Strong understanding of email marketing, customer journeys, and experimentation methodologies
A track record of identifying and executing creative growth hacks that drive measurable business impact
Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure
Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries
Data-informed but creatively driven, with a bias toward testing, learning, and iteration
Highly collaborative, with the ability to influence without direct authority
Self-motivated, adaptable, and energized by building new growth engines from scratch
Qualifications
Expertise in prompt engineering AI systems to produce consistent, reliable results
Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems
Strong understanding of email marketing, customer journeys, and experimentation methodologies
A track record of identifying and executing creative growth hacks that drive measurable business impact
Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure
Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries
Data-informed but creatively driven, with a bias toward testing, learning, and iteration
Highly collaborative, with the ability to influence without direct authority
Self-motivated, adaptable, and energized by building new growth engines from scratch
Skills
Expertise in prompt engineering AI systems to produce consistent, reliable results
Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems
Strong understanding of email marketing, customer journeys, and experimentation methodologies
A track record of identifying and executing creative growth hacks that drive measurable business impact
Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure
Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries
Data-informed but creatively driven, with a bias toward testing, learning, and iteration
Highly collaborative, with the ability to influence without direct authority
Self-motivated, adaptable, and energized by building new growth engines from scratch
Benefits
100% remote within the US
Medical, Dental, and Vision Insurance
Automatic 401k contribution
Employee referral program
At home office set up
Bi-annual company retreats
Open vacation policy
Monthly team events
Pay
The typical base pay range for this role across the U.S. is: $95,000/year - $160,000/year + bonus + equity + benefits.
Schedule
Employment is contingent upon successful completion of a background check.
Company Information
Vetcove is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status. We are dedicated to providing a work environment free from discrimination, harassment, and retaliation.