Growth Lead

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships. Our customers include Replit, Figma, Framer, LumaAI, Gamma, and Airtable. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more. We're growing 13x in revenue year over year, profitable, and backed by leading investors including Insight Partners, Creandum, and Supernode.

About the role

We're looking for our first Growth Lead to own the full growth engine, from acquisition to activation to expansion. This is a rare opportunity to:

• Sell a genuinely exciting company story—category-defining product, top-tier VC backing, 13x YoY growth, and a customer list of ambitious tech leaders
• Define how a new category—creator-led growth—gets adopted by the market
• Own growth end-to-end with direct input into positioning, channels, and GTM strategy
• Work directly with founders in a fast-moving, low-bureaucracy environment

Responsibilities

• Own the full growth engine end-to-end: inbound, outbound, content, social, events, webinars, and partnerships
• Build and scale systems for a repeatable growth motion
• Design and run experiments to improve activation and conversion
• Develop attribution and reporting to measure what’s working and why

Requirements

• Strong growth background at a high-growth B2B SaaS or marketplace startup
• Experience owning growth end-to-end, not just a single channel
• Marketplace or two-sided platform growth experience (a strong plus)
• Ability to systematize ad hoc, founder-run processes
• Comfort with imperfect data and fast decision-making
• Sharp analytical instincts paired with creative/marketing judgment
• Hands-on operator who builds from scratch and dives into details early
• Strong communicator who represents the company credibly
• High ownership and ability to operate with speed

Success in this role

• A repeatable, scalable growth engine with clear owners and metrics
• Inbound pipeline that remains active after the first touch
• A systemized retention/expansion motion
• Improving acquisition efficiency (costs trending down)
• Clear visibility into growth drivers and bottlenecks
• A growing growth team around you as the function scales
• Growth strategy tightly aligned with product and GTM priorities

Benefits

• Competitive salary: $150,000 – $180,000 base + equity
• Meaningful equity—you're joining early
• 100% health insurance coverage
• Team off-sites in locations like Barcelona, Mallorca, South of France, and Berlin
• Latest Apple hardware

Why this role matters

The growth engine you build will define how fast Passionfroot scales into a new category. As our first Growth Lead, you won’t just run campaigns—you’ll shape how the market discovers and adopts creator-led growth.