Growth Lead, Base Energy

About The Role

Base Energy is our retail electricity business that saves customers and businesses on their power bills, and a major growth engine as we expand across deregulated markets. We’re hiring a Lead to own this business line end-to-end: the growth strategy that scales it, the pricing that makes it competitive and profitable, and the commercial strategy.

What You'll Do

• Own Base Energy’s growth: carry the enrollment and acquisition targets for the line, and own the channel mix, GTM strategy, and product strategy that hits them.
• Set pricing: build and maintain the rate card in partnership with markets, supply, and finance, balancing competitiveness, margin, and risk.
• Run commercial strategy: own the unit economics, model pricing and contribution scenarios, and decide where to push, hold, or pull back.
• Position the product: sharpen how Base Energy stands out against incumbent retail electricity providers across rates, transparency, and brand.
• Build the expansion playbook: stand up Base Energy’s commercial and GTM motion in each new market we enter.

About The Team

The Growth team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.