Growth & Experimentation Lead

About the role

Zurich Cover-More is one of the world's leading travel insurance and assistance providers, protecting more than 20 million travellers annually. The Growth & Experimentation Manager owns the North America growth optimization program across direct-to-consumer websites and key business-partner integrated booking flows. This strategic role sits at the intersection of business strategy, experimentation, and customer experience, acting as the central conductor of performance.

Responsibilities

• Own the end-to-end optimization and growth strategy across the U.S. and Canada, spanning Zurich-owned digital properties and deeply embedded partner purchase flows.
• Understand, challenge, and interpret business strategy for both direct-to-consumer channels and key partners, translating commercial objectives, constraints, and partner dynamics into experimentation and growth agendas.
• Serve as the central conductor of experimentation, orchestrating inputs from product, data science, UX, content, and analytics into a single prioritized optimization roadmap.
• Define what gets tested, where, and in what sequence, focusing experimentation effort on the highest-value strategic opportunities rather than isolated test wins.
• Lead through influence rather than direct authority, pushing and aligning cross-functional teams to deliver against shared optimization priorities.
• Translate analytical insight and test outcomes into clear decisions, direction, and narrative, converting learning into sustained commercial value.
• Drive test ideation, experimentation design, and delivery at scale, balancing speed, rigor, regulatory requirements, partner constraints, and customer experience.
• Own optimization performance narratives end-to-end, from strategic rationale and experiment design through executive-level reporting and recommendations.
• Walk confidently into senior executive and partner forums, persuasively articulating optimization strategy, tradeoffs, outcomes, and next steps.
• Ensure all optimization activity complies with legal, compliance, brand, accessibility, and partner requirements.

Qualifications

• 7+ years of relevant experience in digital, growth, optimization, experimentation, or related disciplines, including senior program leadership experience.
• Demonstrated ability to understand business and partner strategy and translate it into experimentation priorities, hypotheses, and long-term learning agendas.
• Proven success influencing and mobilizing cross-functional teams without direct line management responsibility.
• Deep experience with test-and-learn methodologies, experimental design, A/B and multivariate testing, and optimization programs at scale.
• Strong commercial acumen, with the ability to connect experimentation outcomes to broader business and partner performance.
• Excellent executive communication skills, including the ability to clearly explain complex analytical and strategic concepts to very senior, non-technical audiences.
• Strong understanding of UX/UI and conversion optimization principles within purchase flows and e-commerce environments.
• Experience operating in global, multi-stakeholder environments across time zones.
• High degree of integrity and a strong risk-management mindset, with a clear focus on protecting customer trust.
• Experience with Adobe Analytics, Adobe Experience Manager, or similar platforms preferred.

Benefits

• Hybrid work model: 3 days in office, 2 days working from home after initial training period.
• Comprehensive onboarding experience and continuous professional development.
• Regular annual and personal leave, plus anniversary leave, volunteer leave, and comprehensive paid parental leave.
• Competitive medical insurance package and pension contributions.

Pay

Salary range: $83,300.00 - $88,000.00 with short-term incentive bonus eligibility at 10%.