Growth & Experimentation Lead

About the role

Zurich Cover-More is one of the world's leading travel insurance and assistance providers, protecting more than 20 million travellers annually. The Growth & Experimentation Manager owns the North America growth optimization program across direct‑to‑consumer websites and key business‑partner integrated booking flows. This is a strategic role at the intersection of business strategy, experimentation, and customer experience, acting as the central conductor of performance.

What you'll be doing

• Own the end‑to‑end optimization and growth strategy across the U.S. and Canada, spanning Zurich‑owned digital properties and deeply embedded partner purchase flows
• Understand, challenge, and interpret business strategy for both direct‑to‑consumer channels and key partners, translating commercial objectives, constraints, and partner dynamics into experimentation and growth agendas
• Serve as the central conductor of experimentation, orchestrating inputs from product, data science, UX, content, and analytics into a single prioritized optimization roadmap
• Define what gets tested, where, and in what sequence, focusing experimentation effort on the highest‑value strategic opportunities rather than isolated test wins
• Lead through influence rather than direct authority, pushing and aligning cross‑functional teams to deliver against shared optimization priorities
• Translate analytical insight and test outcomes into clear decisions, direction, and narrative, converting learning into sustained commercial value
• Drive test ideation, experimentation design, and delivery at scale, balancing speed, rigor, regulatory requirements, partner constraints, and customer experience
• Own optimization performance narratives end‑to‑end, from strategic rationale and experiment design through executive‑level reporting and recommendations
• Walk confidently into senior executive and partner forums, persuasively articulating optimization strategy, tradeoffs, outcomes, and next steps
• Ensure all optimization activity complies with legal, compliance, brand, accessibility, and partner requirements

Requirements

• 7+ years of relevant experience in digital, growth, optimization, experimentation, or related disciplines, including senior program leadership experience
• Demonstrated ability to understand business and partner strategy and translate it into experimentation priorities, hypotheses, and long‑term learning agendas
• Proven success influencing and mobilizing cross‑functional teams without direct line management responsibility
• Deep experience with test‑and‑learn methodologies, experimental design, A/B and multivariate testing, and optimization programs at scale
• Strong commercial acumen, with the ability to connect experimentation outcomes to broader business and partner performance
• Excellent executive communication skills, including the ability to clearly explain complex analytical and strategic concepts to very senior, non‑technical audiences
• Strong understanding of UX/UI and conversion optimization principles within purchase flows and e‑commerce environments
• Experience operating in global, multi‑stakeholder environments across time zones
• High degree of integrity and a strong risk‑management mindset, with a clear focus on protecting customer trust

Preferred qualifications

• Experience with Adobe Analytics, Adobe Experience Manager, or similar platforms

Benefits

• Hybrid work model: 3 days in office, 2 days working from home after initial training period
• Comprehensive onboarding experience and continuous professional development
• Regular annual and personal leave, plus anniversary leave, volunteer leave, and comprehensive paid parental leave
• Competitive medical insurance package and pension contributions
• Diversity and inclusion focused workplace

Pay

Salary range: $83,300.00 - $88,000.00 with short-term incentive bonus eligibility at 10%.