Growth Designer

About GlossGeniusGenius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.About the RoleYou’ll own the creative for our paid channels, with a focus on Meta, partnering closely with our creative team and GTM partners to generate ideas, get them into market, and improve and iterate based on what we learn.As we scale our paid media, we need to ship creative without sacrificing quality. You’ll be the creative expert for the channel—developing new concepts, understanding what’s working, and turning performance insights into the next round of ideas. You’ll have a lot of ownership and a short path from idea to execution, with work moving from conversation to live in-market quickly.You must be commutable to our NYC headquarters and will operate in a hybrid environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.What You’ll DoOwn creative for our paid performance channels end to end, from concept through shipped asset, with paid Meta as the primary focusDrive creative diversity by maintaining a pipeline of genuinely distinct concepts, formats, and angles rather than endless variations on one winnerDesign the full conversion path, from the ad through the landing page, so the whole funnel holds togetherShip consistently: read the performance data, kill what is not working, and push harder on what isBuild AI-powered production workflows that let one designer generate the creative volume a whole team used to, then reinvest that time in sharper conceptsPartner directly with growth marketing to take a rough idea to live variants in days, from scaling a top performer for a new audience to reinterpreting something you saw work elsewherePartner with growth marketing to review ad performance KPIs and ideate new concepts based on resultsWhat We’re Looking For 3+ years of growth, performance, or digital design experience, with direct ownership of creative that ran in paid channels and numbers you can speak toScaled your own production process around AIDefault to action: you would rather put five concepts in market this week and learn from them than perfect one over a monthExpert in paid Meta and fluent in direct response fundamentals, with a real point of view Range across static and motionExpert in Figma, AI tooling, and a bonus if you have After effects or Jitter capabilitiesExceptional eye for typography, color, layout, motion and overall craft, holding up across all ad dimensions Work inside our design system for branded concepts and flex tastefully outside it for channel-specific ones, with the communication skills to make that case to stakeholdersFluent in current ad trends, creator formats, and internet culture, with the judgment to separate a trend worth borrowing from noiseExperience analyzing ad performance KPIs and producing new concepts based on performance dataBenefits & PerksCompetitive health & dental insurance options, effective on your first day of employmentFlexible PTOIn-office lunch twice per week for NYC and SF employees, plus late night dinner stipendsAccess to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resourcesAnnual stipend for professional development and continued learningHigh performers at 5 years receive a generous stipend to use however you recharge best401k benefit: employees are eligible to contribute starting day 1 of employmentDependent Care FSAPaid parental leaveFertility and adoption benefits via Carrot and KindbodyThe starting base salary for this role in New York is between $130,000 - $145,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer. Personal Information: Notice at Collection for Employees and ApplicantsAgency Submissions If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired. Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.