Growth & Demand Generation

About the role

Zania is building agentic AI for Governance, Risk, and Compliance (GRC) to solve a massive problem. We are on a rocketship trajectory, creating intelligent agents that automate and augment the most complex risk and compliance workflows. We have found exceptional product-market fit and are scaling our team very quickly.

This isn’t a traditional B2B demand gen role. We are not looking for someone to run the standard, tired SaaS playbook. Zania is growing fast, and we need a Growth & Demand Gen Lead who can build a high-velocity pipeline engine from the ground up.

Responsibilities

• Own the strategy and execution of how we acquire, nurture, and convert enterprise buyers (CISOs, Compliance Leads, Risk Officers)
• Design, build, and execute multi-channel demand generation campaigns (inbound and outbound) that drive qualified pipeline and revenue
• Build highly personalized, creative Account-Based Marketing campaigns to break into Fortune 500 accounts
• Test channels ruthlessly and find what works, scale it, and kill what doesn't
• Partner directly with the founders and the founding sales team to optimize the entire funnel from first touch to closed-won

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
• 3+ years of experience in B2B growth marketing, demand generation, or ABM, ideally at a high-growth SaaS or cybersecurity startup
• Proven track record of independently generating enterprise pipeline and directly impacting ARR
• Deep familiarity with modern marketing stacks (e.g., HubSpot, Salesforce, Apollo, Clearbit, LinkedIn Campaign Manager)
• Exceptional written communication skills—you can craft compelling, credible messaging for senior enterprise buyers

Skills

• Revenue > Vanity Metrics: you care about Pipeline and ARR, not just clicks, impressions, or MQLs that never convert
• Scrappy Execution: you can operate independently and make a dent without a massive team or budget
• Enterprise Empathy: you understand how senior enterprise leaders buy and know what cuts through the noise for a security or risk executive
• Analytical Rigor + Creative Taste: you know your way around CAC, conversion rates, and funnel math, and can craft compelling, credible messaging

Benefits

• Flexible PTO policy
• Medical, dental, and vision insurance
• Meals and snacks in the office
• Relocation support
• Competitive Compensation & Equity

Pay and Schedule

Location Based in (or willing to relocate to) Palo Alto, working in-person with the team five days a week.