Growth Content Specialist

Key Responsibilities

• Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes
• Create and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results
• Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement
• Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments
• Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance
• Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals
• Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages
• Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines
• Adapt and scale content for global audiences, embedding localization considerations from the start

Required Qualifications

• 5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments
• Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy
• Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms
• Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery
• Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements
• Strong project management and communication skills with the ability to manage multiple priorities

Preferred Qualifications

• Experience creating content strategies that support personalization and lifecycle marketing initiatives
• Familiarity with CRO principles and experimentation frameworks for optimizing content performance
• Background working in global organizations with experience supporting localization strategies
• Strong portfolio showcasing high performing SEO driven web content and digital storytelling

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.

$81,100.00 - $142,500.00

Benefits

Medical, Dental, and Vision Insurance. Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

About Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.