Growth Content Specialist

Key Responsibilities

• Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes
• Create and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results
• Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement
• Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments
• Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance
• Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals
• Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages
• Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines
• Adapt and scale content for global audiences, embedding localization considerations from the start

Required Qualifications

• 5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments
• Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy
• Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms
• Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery
• Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements
• Strong project management and communication skills with the ability to manage multiple priorities

Preferred Qualifications

• Experience creating content strategies that support personalization and lifecycle marketing initiatives
• Familiarity with CRO principles and experimentation frameworks for optimizing content performance
• Background working in global organizations with experience supporting localization strategies
• Strong portfolio showcasing high performing SEO driven web content and digital storytelling

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$81,100.00 - $142,500.00

About Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com. You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response. Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.