Growth Content Specialist

Key Responsibilities

• Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes
• Create and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results
• Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement
• Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments
• Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance
• Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals
• Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages
• Drive continuous improvement of content workflows, editorial standards, and governance to scale impact across teams
• Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines
• Adapt and scale content for global audiences, embedding localization considerations from the start

Required Qualifications

• 5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments
• Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques
• Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy
• Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms
• Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery
• Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements
• Strong project management and communication skills with the ability to manage multiple priorities

Preferred Qualifications

• Experience creating content strategies that support personalization and lifecycle marketing initiatives
• Familiarity with CRO principles and experimentation frameworks for optimizing content performance
• Background working in global organizations with experience supporting localization strategies
• Strong portfolio showcasing high performing SEO driven web content and digital storytelling