Growth and Engagement Lead

Digital Turbine makes mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers by intelligently connecting people across devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we innovate to create better paths of discovery within the mobile ecosystem.

This is a hybrid work environment; only candidates local to the posting location will be considered.

About the Role

The Growth and Engagement Lead is a newly created, strategic role designed to treat our owned content surfaces with the same analytical rigor as a product. This position bridges content strategy, product engineering, and monetization to build a durable competitive advantage and mitigate volatility in the paid acquisition market.

Responsibilities

• Owned Channel & Personalization Strategy: Execute strategies to distribute content across app surfaces, feeds, and notifications. Partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent.
• Future-State App Growth Architecture: Help design and implement the growth strategy for new and rebuilt app experiences, translating audience insights, personalization opportunities, and experimentation learnings into product requirements, launch plans, and engagement tactics.
• Lifecycle Engagement: Collaborate with Marketing to design CRM tactics—including push notifications and segmentation—to nurture users, boost re-engagement, and increase long-term retention.
• Monetization through Inventory Engineering: Maximize the yield of content inventory by optimizing advertiser-sponsored content and testing headlines and formats. Provide critical performance data to Ad Sales to demonstrate ROI.
• Analytics & Experimentation: Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset to identify opportunities within user funnels.
• App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth.

This role reports directly to the Head of Content Media with a dotted-line partnership to the Product organization. You will act as a "translator" between departments, owning the experimentation agenda with Product, aligning lifecycle tactics with Marketing, and providing performance data to Ad Sales.

Success Metrics

• Increase in session frequency and time-on-content (DAU/MAU ratio).
• Growth in daily active users (DAU) on owned channels.
• Improvement in app store ratings related to the content experience.
• Achievement of CTR and engagement benchmarks for sponsored content.
• Uplift in downstream advertiser click-throughs.
• Delivery of audience growth and engagement requirements for new or rebuilt app experiences, with clear launch goals, test plans, and post-launch performance readouts.

Requirements

• 6+ years of proven track record in a modern, content-driven growth mandate, likely from a digital publisher, content platform, or AdTech sector.
• Hybrid Skill Set: A rare combination of content intuition ("the what") and technical growth and engagement tactics ("the how").
• Technical Acumen: Ability to design algorithmic feed strategies and treat content as a product through rigorous testing.
• Strategic Authority: Ability to negotiate for resources and drive alignment across complex, cross-functional initiatives.
• New Experience Architecture: Experience helping architect new or rebuilt app experiences, connecting audience insight, content strategy, personalization, and growth tactics into a cohesive product experience.

Pay

The salary range for this position is $124,000–186,000 based on experience, skills, and qualifications.

Benefits

• Stock options
• Unlimited PTO
• Performance-based bonuses