Group Product Director, Professional Promotion Marketing, Erda-iDRS

About the role

The Group Product Director (GPD), Professional Promotion Marketing, Erda-iDRS (TAR-210) is a critical part of the U.S. Erda-iDRS (TAR-210) marketing team. This role is based in Horsham, PA and requires up to 25% travel (predominantly US with limited OUS travel).

Responsibilities

• Lead development of short- and long-term professional marketing strategies and tactics for Erda-iDRS (TAR-210) and maximize the growth of the business.
• Set clear strategy to optimize execution.
• Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights.
• Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
• Lead media and digital strategy and asset creation for HCP audience, inclusive of launching core JET/DEP assets.
• Manage budget, including all aspects of agency and media spend.
• Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market & current/future indications.
• Play a meaningful role partnering with cross functional partners including Global, US Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing and agency partners to develop professional marketing plans and tactics for the U.S. business.
• Collaborate with Sales Training on product training requirements and execution to the field.
• Supports franchise team cross-functional initiatives, including but not limited to agile marketing.
• Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
• Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct reports.
• Develop, retain, and motivate direct reports.

Qualifications

• A minimum of a BA/BS required; MBA preferred.
• Minimum 8 years business experience is required (e.g., Sales, Marketing, Management, etc.) of which 5 years demonstrated marketing experience and proven performance is required.
• Demonstrated in-line marketing experience and success is required.
• Prostate/Oncology experience preferred.
• Demonstrated people management experience is required.
• Sales and/or Sales leadership experience is preferred.
• Must demonstrate excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.
• Demonstrated ability to think strategically and challenge the status quo.
• Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
• Experience building team AI literacy and confidence, reinforcing trusted and responsible AI use and sound judgment is preferred.
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time is preferred.