Grassroots Marketing Manager

About the role

The Carolina Hurricanes are seeking a Grassroots Marketing Manager to deepen the organization’s presence across the Triangle through authentic, relationship-driven community engagement. This role will focus on building meaningful connections with multicultural leaders, community organizations, and event organizers to grow the Hurricanes brand in a way that is inclusive, respectful, and rooted in trust. This is a highly visible, outward-facing role for a connector—someone who thrives in community settings, understands the value of representation, and believes brand growth happens best through genuine human relationships.

Responsibilities

• Build and maintain strong relationships with multicultural leaders, community advocates, and organizations across the Triangle region
• Serve as a representative of the Carolina Hurricanes at community events, networking opportunities, festivals, and meetings
• Identify and cultivate partnerships with event organizers, nonprofits, cultural organizations, and local leaders
• Develop and execute grassroots marketing initiatives that authentically connect the Hurricanes brand to diverse communities
• Collaborate with internal marketing, community outreach, partnership, and retail teams to align grassroots efforts with broader organizational goals
• Identify new opportunities for community presence, brand storytelling, and local engagement
• Act as a trusted liaison between the Hurricanes organization and community partners, ensuring consistent follow-through and relationship care
• Track outreach efforts, partnerships, and community impact, providing insights and recommendations for growth
• Represent the Hurricanes brand with professionalism, cultural awareness, and enthusiasm at all times

Qualifications & Experience

• 2–5 years of experience in grassroots marketing, community engagement, brand activation, or a related field
• Existing connections within Triangle-area communities and/or experience building relationships across diverse cultural groups a plus
• Exceptional interpersonal and communication skills; comfortable engaging with community leaders and large groups
• High emotional intelligence and cultural competency
• Ability to work nights and weekends as required by community events
• Self-starter with strong organizational skills and the ability to manage multiple relationships simultaneously
• Passion for community building, sports, and the power of local engagement
• Experience working in professional sports, entertainment, or large consumer brands a plus
• Bilingual or multilingual abilities a plus
• Familiarity with the Raleigh-Durham-Chapel Hill area and its community landscape
• Must have a valid NC driver’s license and acceptable driving record
• Must pass a criminal background check