Graphic Designer, Social

About the role

The Graphic Designer, Social supports Old Navy’s organic social presence through bold, social-first visual design. This role helps bring Old Navy storytelling to life across social platforms by creating engaging, culturally relevant visuals that support always-on content, seasonal moments, and influencer-led storytelling.

Responsibilities

• Supports Old Navy’s organic social media presence by developing thumb-stopping, engaging content for always-on/evergreen moments, seasonal campaigns, UGC and influencer-led content.
• Maintains consistent visual language across all content using systems defined by brand guidelines and seasonal/campaign toolkits.
• Works alongside creative and influencer teams to develop content for in-feed posts, Instagram stories, and dedicated social video series.
• Comfortable and confident using both Adobe Creative Suite and Figma for designing and developing content.
• Able to execute simple retouching and image modifications as needed (removing/extending backgrounds, omitting minor details, adjusting shadows, etc.).
• Create static and animated assets for in-feed posts, Instagram stories, and dedicated social video series.
• Develop and maintain templates to support new and ongoing social content.
• Partner with social, influencer, and marketing teams to support calendar built out and asset management from initial concept phase through final delivery.
• Ability to develop and adjust creative content quickly in response to business needs, performance insights, and opportunities to participate in viral trends or cultural moments.
• Extreme attention to detail, organized, proactive, and solution-oriented.
• Ability to independently manage development and delivery of multiple projects at once in a world of shifting priorities.

Requirements

• 2-4 years of experience working as a graphic designer building digitally facing content.
• Content marketing and social media marketing experience is highly preferred.
• Strong understanding of design systems; typesetting, visual hierarchy, and accessibility across various aspect ratios and asset sizes.
• Comfortable and confident using both Adobe Creative Suite and Figma for designing and developing content.
• Basic video editing/simple type animation skills preferred to support execution of content across organic social channels.
• Able to execute simple retouching and image modifications as needed (removing/extending backgrounds, omitting minor details, adjusting shadows, etc.).
• Create static and animated assets for in-feed posts, Instagram stories, and dedicated social video series.
• Develop and maintain templates to support new and ongoing social content.
• Partner with social, influencer, and marketing teams to support calendar built out and asset management from initial concept phase through final delivery.
• Ability to develop and adjust creative content quickly in response to business needs, performance insights, and opportunities to participate in viral trends or cultural moments.
• Extreme attention to detail, organized, proactive, and solution-oriented.
• Ability to independently manage development and delivery of multiple projects at once in a world of shifting priorities.

Qualifications

• Familiarity with influencer or creator-led content.
• Basic motion design or animated social content experience.

Skills

• Deeply tuned in to the cultural zeitgeist with a keen eye for what’s new and next in the world of social trends.
• Independent with high-level creative direction and a clear editorial brief.

Benefits

Salary Range: $93,700.00 - $121,800.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
Benefits at Old Navy: Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer.