Graphic Designer

About the role

The Graphic Designer is responsible for developing compelling, on-brand visual assets across the RealTruck family of brands. As part of the in-house Creative team, this role supports a wide range of marketing initiatives with a primary focus on digital marketing, packaging, product merchandising, dealer communications, and e-commerce content. We're looking for someone with a "Swiss Army Knife" mindset—adaptable, collaborative, and eager to take on a variety of creative challenges—who can translate established brand guidelines into thoughtful, high-quality design across multiple channels.

Working closely with cross-functional teams, the Graphic Designer will bring products and campaigns to life from concept through execution, leveraging both traditional design expertise and emerging AI-powered creative tools to improve ideation, efficiency, and creative outcomes.

Responsibilities

• Create high-quality visual assets across a variety of marketing channels, including digital, e-commerce, dealer communications, packaging, print collateral, email, social media, and other brand touchpoints.
• Execute creative solutions that align with established brand guidelines while maintaining consistency across the RealTruck portfolio of brands.
• Support product launches, campaigns, and marketing initiatives by translating creative briefs into thoughtful, customer-focused design.
• Develop product graphics, merchandising assets, layouts, and supporting visual content for websites, dealer programs, packaging, tradeshow, and promotional materials.
• Collaborate with copywriters, art directors, marketers, and cross-functional partners to bring creative concepts to life from ideation through final production.
• Manage multiple projects simultaneously, prioritize work effectively, and consistently deliver high-quality creative within established timelines.
• Prepare production-ready files for both digital and print applications, ensuring accuracy, quality, and adherence to project specifications.
• Contribute to the continuous improvement of creative workflows, templates, and design systems to drive efficiency and consistency across the organization.
• Utilize Adobe Creative Suite and other creative tools to produce engaging, effective visual communications.
• Explore and leverage AI-powered creative tools to support concept development, design exploration, workflow efficiency, and content creation while maintaining high standards of creativity, craftsmanship, and brand integrity.
• Demonstrate a commitment to creative excellence by taking pride in every deliverable, holding yourself to a high standard of quality, and continually seeking opportunities to elevate both your work and the work of those around you.

Requirements

• Bachelor’s degree in graphic design, Visual Communications, or a related field, or an equivalent combination of education and professional experience.
• 3+ years of professional graphic design experience, preferably in an in-house creative team, agency, or consumer products environment.
• Demonstrated experience creating cohesive visual assets across digital and print channels, including marketing collateral, packaging, e-commerce, and brand communications.
• Strong portfolio showcasing thoughtful design, attention to detail, and the ability to execute within established brand guidelines is mandatory.

Skills

• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Acrobat.
• Strong understanding of visual design principles, including typography, composition, color theory, layout, and brand consistency across digital and print applications.
• Exceptional attention to detail with a commitment to producing polished, accurate, and high-quality creative work.
• Ability to manage multiple projects simultaneously while adapting to changing priorities and meeting deadlines in a fast-paced environment.
• Strong communication, collaboration, and presentation skills with the ability to effectively incorporate feedback from cross-functional partners.
• Creative problem-solving skills with the ability to think critically and develop thoughtful visual solutions that align with business objectives.
• Working knowledge of print production, packaging design, digital marketing assets, and e-commerce best practices.
• Proficiency in Microsoft Office applications; experience with Figma, motion graphics, AI-powered creative tools, or digital asset management systems is a plus.
• Self-motivated with a growth mindset, a high level of personal accountability, and a passion for continuously improving both your craft and the creative work of the team.
• Experience using AI-powered creative platforms such as Midjourney, Vizcom, Claude, Adobe Firefly, or similar tools to support ideation, concept development, and production workflows is a plus.

Competencies

• Creative Problem Solving – Approaches challenges with curiosity and critical thinking, developing thoughtful visual solutions that balance creativity, business objectives, and user needs.
• Craftsmanship & Quality – Takes pride in every deliverable, demonstrating exceptional attention to detail and a commitment to producing polished, high-quality work that strengthens the RealTruck family of brands.
• Continuous Learning – Actively seeks opportunities to expand creative, technical, and industry knowledge. Embraces feedback, explores emerging technologies—including AI-powered creative tools—and continuously refines skills and workflows.
• Adaptability – Thrives in a fast-paced, collaborative environment by managing shifting priorities, wearing multiple hats when needed, and approaching new challenges with a positive, solution-oriented mindset.
• Communication & Collaboration – Builds strong relationships across cross-functional teams by communicating clearly, listening actively, welcoming feedback, and contributing to an environment where ideas are openly shared and refined.
• Ownership & Accountability – Takes responsibility for delivering high-quality work on time, follows through on commitments, and proactively communicates risks, solutions, and project status.
• Team First Mentality – Contributes to a positive, collaborative culture by supporting teammates, sharing knowledge, celebrating collective success, and continually challenging both yourself and those around you to raise the creative standard.

Physical Requirements

• Sedentary work; exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.
• Sitting most of the time; walking and standing are required only occasionally.
• Physical activities include talking, hearing, walking, reaching, and the use of hands to feel and grasp.
• Close visual acuity required for preparing and analyzing data and figures, transcribing, viewing a computer terminal, expansive reading, visual inspection involving small defects or parts, and/or operation of machines.

This position operates in a professional office environment and routinely uses standard office equipment.

Benefits

• Medical, dental, and vision coverage.
• Company-paid life insurance and disability.
• 401(k) with company match (eligible the first of the month after you start).
• Wellbeing days and parental leave.
• Educational reimbursement.
• Referral bonuses.
• Exclusive employee discounts on RealTruck products.

Occasional travel may be required.