Graphic Design Specialist

Essential Duties & Responsibilities

• Serve as a senior creative resource supporting firmwide branding and visual strategy initiatives.
• Independently conceptualize and execute complex design solutions aligned with Firm positioning and marketing goals.
• Contribute to the development, refinement, and enforcement of brand guidelines across print, digital, and social media platforms.
• Design and maintain templates for use across digital, print, social media, presentations, pitch documents, video, and other applications.
• Act as a subject matter expert on visual branding, advising internal stakeholders on best practices and appropriate usage.
• Lead design efforts for internal and external advertising campaigns, including concept development, layout, and final execution.
• Prepare storyboards, mockups, and design presentations for review by marketing leadership and other stakeholders.
• Work with Marketing Operations Specialist on the advertising submission and approval process with State Bar Advertising Review Committees and maintain related records.
• Independently manage multiple concurrent design projects, setting priorities and timelines in alignment with marketing leadership.
• Collaborate directly with attorneys, Events Managers, Content Managers, Client Development Managers, Practice Development Attorneys, and the Marketing Technology Manager to translate strategic objectives into effective visual solutions.
• Serve as a primary point of contact for Firm logos, brand assets, and image usage guidance.
• Coordinate with external vendors, printers, photographers, and videographers to ensure quality, consistency, and timely delivery.
• Design and build advanced digital assets including email campaigns, invitations, landing pages, and web graphics using Firm marketing technology platforms.
• Support website design initiatives and front-end visual updates, including attorney photos and graphics.
• Apply working knowledge of HTML/CSS concepts to support digital design execution and troubleshooting.
• Oversee the organization, governance, and lifecycle management of design files, images, and visual assets.
• Ensure all creative assets are properly licensed and that usage restrictions are clearly documented and communicated.
• Support continuous improvement of design workflows, templates, and asset libraries.

Qualifications

• Advanced design expertise with demonstrated ability to exercise independent creative judgment.
• Exceptional visual, written, and verbal communication skills.
• Prominent ability to manage complex projects with minimal supervision.
• Strong collaboration and client-service orientation when working with attorneys and business professionals.
• Advanced proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator); working knowledge of WordPress, Microsoft Office, and marketing automation/CRM tools (HubSpot or DealCloud preferred).
• Familiarity with AI-assisted creative tools and technologies preferred.
• Experience with basic video editing preferred.
• Strong understanding of print production, typography, color theory, and digital design standards.
• Working familiarity with legal advertising regulations.
• Portfolio of digital, print, and presentation design samples required.
• Ability to analyze and interpret documents and data to draw accurate conclusions, with or without reasonable accommodation.
• Ability to communicate effectively in person, over the phone, and through written correspondence.
• Ability to use a computer, keyboard, and other standard office equipment.
• Must be able to lift light weights such as files and boxes (10-30 lbs).
• Must be able to lift and move light weights such as file and boxes up to 30 lbs., with or without reasonable accommodation.