Graphic Design & Marketing Specialist
Position Scope
The Graphic Design & Marketing Specialist supports The Company’s marketing, branding, and communications efforts through the design, development, and execution of creative assets across print and digital platforms. This role assists in elevating The Company’s brands through compelling visual storytelling, engaging marketing campaigns, and consistent brand execution. The ideal candidate is creative, detail-oriented, and comfortable managing multiple projects while collaborating across departments.
Company Overview
PACK Power was founded in 2023 to meet a growing demand for specialized High Voltage and Medium Voltage expertise within the Renewable, Power Delivery, Utility, and Data Center markets. The company was built by industry veterans, bringing decades of hands-on experience and a shared vision of partnering with clients to deliver exceptional, successful projects. Our suite of specialized services spans substations, transmission lines, switchyards, and collection systems, delivering innovative solutions that power the future while prioritizing sustainability and reliability. At its core, PACK Power is built on people. We operate like a family, with a culture rooted in teamwork, trust, and looking out for one another. Our “us over me” mindset creates a respectful, collaborative, and high-performing environment where individuals can grow and succeed together.
Essential Job Duties and Responsibilities
- Create marketing collateral including brochures, one-pagers, presentations, proposals, trade show materials, advertisements, and promotional items
- Maintain and uphold The Company’s brand standards across all marketing materials
- Prepare print-ready files and coordinate with vendors as needed
- Aid in logo, apparel, signage, vehicle wrap, and promotional product designs
- Design, schedule, and publish content across social media platforms (LinkedIn, Facebook, Instagram)
- Develop engaging graphics and visuals that showcase projects, employees, company culture, and industry expertise
- Maintain a social media content calendar
- Monitor engagement and recommend opportunities to improve performance
- Support website updates and digital marketing initiatives
- Aid in recruiting campaigns and employer branding initiatives
- Design internal communications including newsletters, announcements, recognition programs, and presentations
- Ensure brand consistency across materials
- Cover trade shows, conferences, community events, and client meetings through marketing materials and event branding
- Coordinate with project teams to gather project information and create marketing content
- Support employee engagement through internal campaigns, recognition programs, and events
- Take on additional brand, communications, and marketing responsibilities as skills develop and business needs evolve
Education and Work Experience
- Bachelor’s degree in Graphic Design, Marketing, Communications, Public Relations, or related field (or equivalent experience) preferred
- 0+ years of experience in graphic design
- Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop); experience with Premiere Pro and After Effects is a plus
- Experience with photography and basic video editing preferred
- Strong portfolio demonstrating both print and digital design work
- Construction, industrial, engineering, or B2B marketing experience is a plus
What's in it for You
- Competitive pay with ongoing performance review and merit increase
- 401(k) with Competitive Company Match
- Medical, Dental, and Vision insurance
- Parental Leave
- Health Savings Account with Employer Contribution
- Flexible Spending Accounts (FSA)
- Short-Term and Long-Term Disability
- Paid Time Off, Paid Holidays, Bereavement Leave
- Employee/family focused culture
Accessibility
If you need accommodation as part of the employment process, contact careers@packpowerco.com. PACK Power, LLC. is an Equal Employment Opportunity Employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, genetic information, military status, or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. It is also PACK Power policy to comply with all applicable state, federal and local laws respecting consideration of unemployment status in making hiring decisions. PACK Power, LLC does not work with any third-party recruiters or agencies without a signed agreement with the Talent Acquisition Team.
Job Title
Graphic Design & Marketing Specialist
Job ID / Requisition Number
N/A