Marketing & Graphic Design Specialist
JobsInMass.com · Lawrence, MA · 2 days ago
DesignFull-time
Key Responsibilities
- Serve as a key internal design resource for brand needs across print, digital, packaging, e-commerce, sales, and trade channels.
- Create polished, on-brand creative assets for social media, websites, email newsletters, e-commerce, retailer requests, sales materials, trade shows, product launches, and customer-facing programs.
- Develop visual concepts and layouts for brand campaigns, product promotions, seasonal initiatives, retail programs, and internal company projects.
- Maintain consistency across brand voice, visual identity, logos, colors, typography, product imagery, claims, templates, and creative standards.
- Support sales collateral, presentation design, and trade show needs.
- Create and maintain digital assets for Amazon, Shopify, WordPress, brand websites, retailer websites, customer portals, and digital product pages.
- Update website product pages, recipe pages, blog posts, banners, and promotional content.
- Ensure product images, item details, and visual assets are accurate and consistent across digital platforms.
- Design graphics for email marketing campaigns, newsletters, product features, recipe content, and more.
- Support packaging updates, packaging refreshes, product line extensions, and new product design needs.
- Work with internal teams and outside vendors to develop, revise, route, and finalize packaging artwork.
- Coordinate internally and with printers to ensure packaging accuracy and brand consistency.
- Maintain organized packaging files, version histories, product images, and approved brand assets.
- Manage design requests with attention to priority, accuracy, timing, and business impact.
- Cook with printers, display companies, photographers, agencies, freelancers, and other vendors.
- Prepare files for print and digital production, ensuring correct specs, file quality, and production readiness.
- Participate in marketing meetings, contribute creative recommendations, monitor food and design trends, and support broader marketing initiatives as assigned.
Qualifications
- Bachelor’s degree in graphic design, visual communications, marketing, or a related field preferred.
- 3–5 years of professional graphic design experience, preferably in CPG, food, beverage, retail, e-commerce, agency, or consumer brand environments.
- Strong portfolio demonstrating graphic design, brand design, layout, packaging, digital creative, sales collateral, and/or presentation design.
- Advanced proficiency in Adobe Creative Suite, especially Illustrator, InDesign, and Photoshop.
- Strong PowerPoint design skills, with the ability to create polished, professional, sales-ready presentations.
- Experience creating assets for print, digital, social media, e-commerce, email, and web.
- Design fundamentals including typography, hierarchy, composition, color, photography use, and clean layout.
- Experience with packaging artwork, production files, dielines, print specs, and vendor coordination.
- Working knowledge of Amazon creative requirements, e-commerce product imagery, Shopify, and WordPress.
- Proficiency with Microsoft Office, including PowerPoint, Word, Excel, and Outlook.
- Excellent attention to detail, especially with packaging, product claims, item information, and brand consistency.
- Ability to manage multiple projects, deadlines, priorities, and revisions at once.
- Interest in and working knowledge of the food industry preferred.
- Experience with photography, photo editing, video editing, motion graphics, or simple animation is a plus.
About Joseph’s
Founded by Joseph Boghos, Joseph’s Bakery started manufacturing Pita bread in a small local bakery in Lowell, Massachusetts in 1972. Driven by the growing demand for our fresh, delicious Pita, and by a dedication to quality and service, Joseph’s built a foundation for continuing growth throughout New England and beyond. Today, Joseph’s is still a family-run company, now led by the third generation of the Boghos family. We are nationally known for our delicious baked goods including: Pita Bread, Lavash, and Wraps.