Graduate Marketing Manager

About the role

The University of Indianapolis is seeking a Marketing Manager to join the University Marketing team. This is a full-time, exempt staff position, in-person only.

Responsibilities

• Serves as the marketing communications lead for graduate enrollment marketing for various campus departments to develop strategies and oversee the execution of proactive plans, implementation schedules, and communication tools to support their departmental enrollment goals and strategic priorities.
• Develop comprehensive marketing plans to support client activities and objectives. Marketing plans may include the development of marketing campaigns, digital marketing strategy, email and print marketing campaigns, or internal communications plans.
• Oversees multi-component deliverables through project plans and communications across all parties involved in the project including building out campaigns in CRM and digital platforms such as Meta, Google or other digital media.
• Manages expectations of clients when scoping and executing project plans and deliverables.
• Manages productive working relationships with creative staff, university and contracted vendors, to help ensure projects are completed on time and within budget.
• Tracks performance of campaigns and report data to team and clients.
• Coordinates project teams and external resources to ensure clarity of overall University positioning and branding, consistency of messaging and effective production of multi-platform content.
• Understands website management to support the Marketing and Communication team and various client/University content updates. Experience with content management systems is preferred (e.g., Cascade CMS, WordPress, etc.).
• Develops content and copy for client account materials, including posters, mailers, emails, and newsletters. Coordinate with internal and external resources to develop, launch, and monitor engaging content related to client strategies.
• When needed, attends various University functions outside of normal hours of operation (e.g., Commencement, Homecoming, etc.).
• Cultivates social media content and web content as a communications strategy.
• Collects requirements and defines core functionality for deliverables.
• Effectively tracks and manages projects using project management software.
• Collaboratively works with the Creative Team as well as the Content Strategy Team to ensure design and creative work meets the expectations and goals of internal and external clients.
• Multi-tasks, prioritizes and meets deadlines in a fast-paced work environment.

Requirements/Minimum Qualifications

• Bachelor’s Degree, or equivalent experience, in Marketing, Public Relations, Communications or related field.
• 3+ years of experience working in integrated marketing and communications.
• Demonstrated experience managing multi-platform integrated marketing and communications message development and distribution.
• Experience developing email marketing campaigns in CRMs, Slate experience preferred.
• Demonstrated experience in project management, working with creative teams; and ability to conceptualize, develop and produce content for a variety of communications channels, including analysis and reporting to strengthen organizational brand and reputation.
• Experience building campaigns and ads in Meta and Google.
• Proficient in Associated Press style writing and editing, Superior spelling, punctuation and grammar skills.
• Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives.
• Evidence of superior oral and written communication skills.
• Evidence of success working effectively with diverse constituencies and in a team environment.
• Higher education experience is preferred.

Qualifications

• Supervisory Responsibilities: Will work collaboratively with University Communications and Marketing and other University department teams.

Skills

• Experience in planning and successful project management.
• Integrated marketing communications.
• Persuasive writing and content development.
• Use of CRMs (Slate preferred).
• Working in collaboration with university leadership, directors, and faculty to impact various audiences.

Benefits

Medical Insurance
Vision Insurance
Dental Insurance
Life Insurance
Tuition Discount
Retail Savings Plan - 403B
Paid Vacation and Sick Time Accruals
Paid Holiday time and additional University days off
Employee Discounts & Services
Free Parking
Onsite Health & Wellness Center