Google PPC & Ads Specialist

Our client is a full-service, deeply digital advertising agency based in the North Mid-West, established over 30 years ago. It specializes in creating transformative branding and marketing solutions, including application development and marketing services, with a belief that courage and kindness have a place in business. They focus on driving uncommon success for clients in a collaborative environment.

About the role

Our client is seeking short-term Google PPC support for a direct-to-consumer (DTC) assignment focused on driving revenue from the client website. This is a hands-on coverage role arising from the temporary absence of the lead and backup media team members.

Responsibilities

• Manage and optimize existing Google Ads campaigns (Search, Shopping, and Performance Max) with a clear focus on revenue and ROAS.
• Conduct rapid account health checks, search term analysis, and negative keyword refinement to protect and improve efficiency.
• Monitor and adjust bids, budgets, and campaign structure to maintain performance during the coverage period.
• Support Google Merchant Center and product feed performance where relevant to Shopping and Performance Max activity.
• Provide clear, concise updates and recommendations to the internal media team.
• Ensure conversion tracking remains accurate and flag any issues promptly.

Requirements

• 3+ years of hands-on Google Ads / paid search experience, ideally with DTC or e-commerce accounts.
• Proven ability to manage Search, Shopping, and Performance Max campaigns with a revenue / ROAS focus.
• Strong working knowledge of Google Merchant Center and product feed optimization.
• Proficiency with conversion tracking (GA4, Google Tag Manager) and the ability to diagnose basic tracking issues.
• Comfortable jumping into an existing account quickly, making data-driven optimizations, and communicating clearly with limited oversight.
• Available to start ASAP and deliver approximately 20 hours of support over a 2–3 week period.
• US or Canada based preferred.
• Google Ads certification (Search, Shopping, or Partner status) is a plus.
• Experience supporting agency teams or multi-client environments is advantageous.

Pay

$40 - $50 per hour

Schedule

3 weeks, possibility of extension (approximately 20 hours total)