Google Ads Media Buyer
About the role
We are looking for an experienced, specialized Google Ads Media Buyer who has successfully launched and scaled Google Demand Gen campaigns. This is not a general, standard PPC or search-only role. We specifically require someone with a proven track record of using high-impact visual creatives, audience segmentation, and algorithmic bidding to consistently drive profitable acquisition through Google's Demand Gen inventory (YouTube, Shorts, Discover, and Gmail).
Responsibilities
Own Demand Gen & Search Strategy: Strategize, build, launch, and optimize high-budget Google Demand Gen and Google Search campaigns from scratch to drive efficient direct-response customer acquisition.
Lead Funnel & Landing Page Strategy: Identify growth opportunities based on search intent. Determine when new landing pages, advertorials, or funnels are needed to support initiatives.
Project Manage Creative Assets: Brief and coordinate external developers and designers to launch new landing pages, funnels, and advertising assets.
Creative-Led Media Buying: Collaborate closely with Creative Strategists and Video Editors to define visual assets (images, carousels, video, and Shorts) needed for the Demand Gen machine.
Audience & Keyword Architecture: Master keyword strategy, search terms, lookalike segments, custom intent audiences, and first-party data lists to maximize Google's machine learning.
High-Frequency Testing: Design, run, and document rapid creative, funnel, and audience tests. Move independently from opportunity to test, launch, optimization, and scale based on hard data.
Compliance & Account Health: Proactively handle Google Ads compliance, ad disapprovals, policy issues, and appeals.
Performance Analysis: Analyze attribution, monitor daily platform metrics (CTR, CPA, CVR, ROAS), and report actionable insights to the broader growth team.
Budget & Bid Management: Masterfully manage Smart Bidding algorithms (Maximize Conversions, Target CPA, Target ROAS) and account structures to scale spend efficiently.
Requirements
1–2+ Years of Proven Demand Gen & Search Experience: Demonstrated success in structuring, launching, and scaling Google Demand Gen (and/or legacy Discovery) and Google Search campaigns.
4+ Years of Overall Google Ads Expertise: Heavy emphasis on direct-response, conversion-focused eCommerce campaigns (YouTube Ads, Performance Max, and Search).
Funnel & Growth Mindset: You are a performance operator, not a campaign manager. You don't just maintain accounts—you identify consumer problems, map out compliance considerations, design the required landing pages, and scale the solution.
Creative-First Mindset: You understand that Demand Gen is a highly visual format. You know what makes a thumb-stopping hook and can partner with creatives to translate data into visual iterations.
Data-Driven & Analytical: Deep understanding of CPA, ROAS, CVR, scaling, tracking, pixel health, and complex user journeys.
High Ownership & Autonomy: Strong, autonomous operator comfortable in a fast-paced, async-first environment with minimal hand-holding.
Communication: Exceptional written and verbal English communication skills.
Qualifications
Nice to Have: Native Advertising Experience (prior experience with networks like Taboola or Outbrain), Niche eCommerce Experience (background in Shopify, health/wellness, or other compliance-sensitive, rapid eCommerce environments), Advanced Funnel Experience (expertise creating and testing direct-response advertorials and multi-step funnels), High-Scale Budgeting (experience scaling budgets to 6 or 7 figures monthly), Technical Analytics (strong understanding of tracking, GA4, GTM, and offline conversion tracking setups).
Skills
Exceptional written and verbal English communication skills.
Strong understanding of CPA, ROAS, CVR, scaling, tracking, pixel health, and complex user journeys.
Experience scaling budgets to 6 or 7 figures monthly.
Strong understanding of tracking, GA4, GTM, and offline conversion tracking setups.
Benefits
Remotely work with overlapping US business hours (EST/PST) for real-time scaling and troubleshooting.
Pay
Competitive salary and benefits package.
Schedule
Remote-first & asynchronous work environment.