Go To Market Marketing Manager North America

Native Americans

Responsibilities

• Marketing Strategy, Campaign & Media Execution: Own planning and execution of integrated marketing campaigns, develop campaign strategies, media plans, and manage campaign calendars.
• Go-To-Market & Product Launch Execution: Own go-to-market execution for new product launches and initiatives, build comprehensive launch plans, and serve as North American marketing lead for launches.
• Positioning, Messaging & Brand Stewardship: Act as a brand champion, ensure adherence to brand guidelines, develop product positioning and value propositions, and create messaging frameworks.
• Sales & Channel Enablement: Develop launch and campaign toolkits, partner with Sales teams, and support adaptations for various channels.
• AI-Enabled Marketing & GTM Operations: Actively use AI tools to improve efficiency and quality, and evaluate new AI tools.
• Performance Tracking & Optimization: Define and track KPIs, support post-launch reviews, and use insights for continuous improvement.

Requirements & Skills

• 6–9 years of experience in Marketing, Go-To-Market, Product Marketing, or adjacent roles.
• Proven experience leading integrated campaigns and product launch execution.
• Experience working with Global marketing teams and adapting global strategies for local markets.
• Experience supporting multi-channel environments (D2C, Retail, Amazon, B2B/Industrial).
• Strong cross-functional leadership and project management skills.
• Clear, structured communicator.
• Comfortable with hands-on execution.
• Highly organized, detail-oriented, and deadline-driven.
• Practical, responsible use of AI tools.

Working Hours & Benefits

Full-time hybrid role (3 days in-office, 2 days work-from-home), Monday through Friday, 7:00 A.M. to 4:00 P.M.

• Geographic Reference
• Health, dental, vision, and life insurance
• Short-term disability
• Paid vacation and sick leave
• 401k company match
• Employee Assistance Program (EAP)
• Health/Fitness reimbursement
• Flexible Spending Account (FSA)
• HSA with company contribution
• And more!