Go-to-Market Manager, Retail Media Network

Responsibilities

• Pricing, Rate Card & Yield Strategy
  • Own development and optimization of Retail Media pricing strategies and rate cards.
  • Establish pricing frameworks across onsite, offsite, in-store, sponsorship and emerging media products.
  • Develop product packaging and bundled solutions that maximize advertiser value and revenue growth.
  • Analyze inventory utilization, demand trends and sell-through rates to identify yield optimization opportunities.
  • Recommend rate card adjustments, premium inventory offerings and seasonal pricing strategies.
• Go-to-Market Strategy & Commercialization
  • Lead GTM planning and commercialization of new Retail Media products and partnerships.
  • Define product positioning, value propositions, messaging and launch strategies.
  • Partner with Product and Operations teams to ensure commercial readiness and successful launches.
• Sales Enablement & Cross-Functional Education
  • Create and maintain pitch decks, product guides, FAQs, playbooks and rate cards.
  • Lead Retail Media training programs across Sales, Marketing, Operations and partner teams.
  • Serve as internal Retail Media subject matter expert.
• Cross-Functional Leadership
  • Act as primary liaison across Sales, Product, Marketing, Analytics, Finance and Operations.
  • Drive alignment on commercialization priorities, launch timelines, and revenue objectives.

Requirements

• Bachelor’s degree in marketing, business or related field preferred.
• Minimum five to seven years of retail media experience, including pricing strategy and sales enablement.
• Ability to adapt rapidly to changing environment while managing multiple priorities to deliver on deadlines.
• Self-starter comfortable building programs and defining ways of working.
• Strong communication skills with ability to influence and partner cross-functionally with various levels of leadership.

Physical Requirements

• Work requires frequent sitting, standing, walking and use of keyboard/computer.
• Work requires occasional bending, reaching and lifting/moving up to 35 pounds.
• Work is subject to tight deadlines and interruptions can be stressful.
• Travel to store locations as necessary.
• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor.
• Hear and speak via telephone.
• Reach forward and/or overhead.

Work Environment

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
• Work with minimum direction and periodic supervision.