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Jobs · Business Development · California

Retail Go-To-Market Manager

Reolink · Torrance, CA · 2 mo ago
On-siteBusiness Development$85k–$95k/yrFull-time

About the role

Reolink is a fast-growing global smart security and consumer technology brand focused on delivering innovative camera and smart home solutions. We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American retail channels.

Key Responsibilities

  • Own end-to-end product launch execution across North American retail partners.

  • Coordinate launch timelines, content readiness, marketing assets, inventory availability, and promotional plans.

  • Partner with sales teams and retail buyers to support new item introductions and category growth.

  • Work with international teams to ensure successful execution.

  • Support business growth across retail and online channels.

  • Collaborate with merchandising, marketing, and category teams.

  • Execute product launches, promotions, retail media programs, seasonal campaigns, and in-store initiatives.

  • Build strong retailer relationships.

  • Optimize retailer product pages to maximize conversion.

  • Improve titles, images, videos, enhanced content, messaging, reviews, and competitive positioning.

  • Monitor performance and recommend improvements.

  • Analyze retail performance and identify growth opportunities.

  • Track revenue, sell-through, units, conversion rate, traffic, ROAS, promotions, and category performance.

  • Convert insights into business recommendations.

  • Monitor competitors, market trends, pricing strategies, and category movements.

  • Recommend improvements for product positioning, pricing, promotions, and assortment.

  • Partner with Sales, Product Management, Marketing, Operations, Supply Chain, and Global HQ.

  • Act as the bridge between product strategy and retail execution.

Qualifications

  • Bachelor's degree in Business, Marketing, Product Management, or related field.

  • 3–7 years experience in:

    • Retail account management
    • Channel marketing
    • Retail marketing
    • Category management
    • Go-to-market management
    • Consumer electronics

  • Experience with Best Buy, Amazon, Walmart, Costco, Target, Home Depot, or other national retailers strongly preferred.

  • Understanding of retail launches, promotions, retail media, digital shelf, merchandising, and sell-through.

  • Strong analytical ability. Excel, Power BI, Tableau, or retailer analytics experience preferred.

  • Strong project management and communication skills.

Pay Range

$85,000—$95,000 USD

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