Go-to-Market Manager – AI Ecosystem

About the role

We are seeking a dynamic and execution-focused Go-to-Market (GTM) Manager to drive the in-market success of Lenovo Qira (AI), a across-device personal-AI for PCs, tablets, and smartphones. This role sits at the intersection of sales, marketing, and product, with a strong emphasis on field enablement, live demonstrations, and partner engagement.

Responsibilities

• Own the end-to-end Lenovo Qira demo strategy across customer, partner, sales, and executive engagements
• Create compelling live demonstrations of Lenovo Qira across multiple devices (PC, tablet, phone)
• Ensure consistent, high-quality representation of the AI experience for in-person and virtual engagements
• Translate product capabilities into clear, engaging, real-world use cases
• Create, manage, and continuously improve a library of standardized demo scripts, demo flows, FAQs, and supporting assets
• Ensure demo environments, devices, software builds, and content are fully prepared, tested, and ready ahead of all events and customer meetings
• Partner with product and engineering teams to stay current on the latest Lenovo Qira capabilities and ensure demos reflect the latest roadmap and feature set
• Serve as the primary point of contact and escalation owner for all demo-related requests, issues, and logistics
• Train and certify sales teams, field teams, and partners on how to deliver consistent and effective Lenovo Qira demonstrations
• Tailor demo experiences for different audiences, including retail partners, distributors, enterprise customers, and executive stakeholders
• Gather feedback from demos and customer interactions to improve messaging, product positioning, and future demo content
• Support partner meetings, including retail partners, distributors, and enterprise customers
• Build strong relationships with internal and external stakeholders to drive alignment and adoption
• Sales Enablement Field Support:
• Collaborate closely with sales leaders and field teams to support pipeline development and deal acceleration
• Equip sales teams with tools, messaging, and demo strategies to effectively position Lenovo Qira
• Provide hands-on support for key opportunities, including customer presentations and proof-of-concept demonstrations
• Go-to-Market Execution:
• Support the rollout of GTM strategies for Lenovo Qira across device categories
• Ensure AI software is positioned as an integrated part of the device experience, not an add-on
• Gather and share field insights and feedback to inform product, marketing, and sales strategies
• Cross-Functional Collaboration:
• Work with product, marketing, and sales teams to refine messaging, demos, and positioning
• Contribute to the development of sales assets, training materials, and demo content

Requirements

• 8+ years of experience in go-to-market, sales enablement, product marketing, field marketing, or demo program management
• Experience in consumer electronics, software, or AI-driven products
• Proven experience owning or managing product demonstrations for customers, partners, or executive audiences

Preferred Qualifications

• Strong presentation and demo skills—comfortable engaging both small groups and large audiences
• Proven ability to work cross-functionally and influence without direct authority
• Highly organized with the ability to manage multiple priorities in a fast-paced environment
• Willingness to travel for events, partner meetings, and field support
• Flexibility for evening meetings and calls