Go-To-Market Engineer

About the role

This position is within Formic's Marketing team, which is the growth engine behind our commercial expansion. The Go-To-Market Engineer (GTM Engineer) owns the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow.

Responsibilities

• Architect and deploy multi-channel outbound systems, build and manage AI-powered workflows, produce campaign assets, and enable everything for measurement.
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels.
• Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data.
• Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance.
• Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution.
• Support A/B testing frameworks, analyze results, and translate findings into actionable iteration.
• Maintain data quality and integrity across all marketing and sales platforms.
• Act as an internal subject-matter expert on AI-driven GTM systems.

Requirements

• 3+ years of experience in GTM Engineering, Marketing Operations or a similar technical role.
• Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment.
• Experience using AI tools - including Claude, OpenAI or similar LLMs - to automate, personalize, or accelerate GTM workflows.
• Strong analytical mindset: you design experiments, analyze results, and measure what matters, using data to make decisions, not justify them.
• Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution.
• Comfortable operating in a hands-on, high-ownership role where you are often building from scratch.
• Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders.

Qualifications

• Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science or similar field - or equivalent experience.

Skills

• Technical proficiency in marketing and sales technology stacks.
• Experience with AI tools and platforms.
• Strong analytical skills and ability to measure and improve performance.
• Ability to ideate and execute multi-channel campaigns.
• Experience with A/B testing and data analysis.
• Excellent communication and collaboration skills.

Benefits

At Formic, we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:

• Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors.
• Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles.
• Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available.
• Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid.
• Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most.
• Paid Parental Leave Program: Up to 12 weeks of paid parental leave.
• Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan.
• Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup.
• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses.
• Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy.

Pay

$90,000—$160,000 USD

Schedule

Full-time

Equal Opportunity Employer

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person's merit, business needs, and role requirements.