GM / Head of Business – Sales & Marketing (Furniture)

Job Summary

Develop and implement overall sales and marketing strategies to achieve the company's business objectives and revenue targets.

Responsibilities

• Prepare annual, quarterly, and monthly sales plans and ensure achievement of approved budgets and targets.
• Lead and manage the nationwide sales team, providing direction, coaching, and performance monitoring.
• Identify new business opportunities, market segments, and distribution channels to expand market presence.
• Build and maintain strong relationships with key customers, dealers, distributors, and corporate clients.
• Develop and execute marketing campaigns, promotional activities, and brand-building initiatives.
• Analyze market trends, customer behavior, competitor activities, and industry developments to formulate effective strategies.
• Establish pricing strategies and recommend product positioning to maximize profitability and market share.
• Monitor sales performance through regular reporting and implement corrective actions where necessary.
• Cook up with production, supply chain, finance, and operations teams to ensure product availability and timely delivery.
• Lead negotiations and finalize major business agreements and strategic partnerships.
• Oversee corporate sales activities and manage key accounts to ensure customer satisfaction and retention.
• Develop sales policies, standard operating procedures (SOPs), and performance measurement systems.
• Recruit, train, mentor, and develop high-performing sales and marketing professionals.
• Prepare and present business performance reports, forecasts, and strategic recommendations to top management.
• Manage the departmental budget effectively and ensure optimum utilization of resources.
• Ensure compliance with company policies, ethical standards, and applicable laws and regulations.
• Drive innovation and continuous improvement initiatives to enhance sales effectiveness and customer experience.
• Represent the company at exhibitions, trade fairs, networking events, and industry forums.

Requirements

• Experience: 15-20 years
• Education: Not specified
• Skills: sales management, sales management coaching, c-level sales, corporate sales, sales strategy development, sales operations, sales and marketing alignment, sales strategies, salesstrategy, exceed sales goals