Global Product Marketing Manager, Flow Cytometry Instrument Growth Initiatives

About the role

Waters Biosciences is seeking a strategic, data-driven Global Product Marketing Manager to lead growth initiatives across the flow cytometry instrument portfolio. The primary focus is on driving legacy-to-next-gen instrument transitions, but the scope extends to broader growth strategies including market expansion, commercial program development, competitive intelligence, and portfolio growth across the Instruments and Informatics Segment.

Responsibilities

• Growth Initiatives & Instrument Upgrade
• Own global legacy instrument replacement and upgrade programs end-to-end, including roadmap, segmentation, value propositions, and trade-in/trade-up programs
• Partner with Global Service to deploy pricing strategies that accelerate platform conversions
• Ensure a scalable, seamless global trade-in/trade-up process
• Empower regions to localize execution while maintaining global consistency
• Track KPIs and dashboards to measure program performance
• Identify and pursue growth opportunities across the portfolio—developing commercial programs to enable market expansion, new customer acquisition, and attach strategies
• Contribute to annual and long-range planning with market insights and growth projections
• Downstream Marketing & Growth Execution
• Lead downstream marketing strategy and execution across all growth initiatives—upgrade programs, market expansion, new customer acquisition, and attach strategies
• Develop messaging and positioning that resonates with key customer personas across research, clinical, and industry segments
• Build and manage multi-channel programs—digital, email, events, webinars—to generate demand and accelerate conversion
• Potner with regional teams to localize and land global campaigns effectively
• Develop customer-facing content—brochures, case studies, economic value calculators and web content—to support the buyer journey
• Build sales enablement tools—Total Cost of Ownership calculators, Return on Investment models, value tools, and objection handling guides—to support growth conversations
• Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation across all growth initiatives
• Data Analytics & Business Intelligence
• Segment the installed base and build scenario models to prioritize high-impact opportunities
• Own dashboards tracking installed base performance, conversion rates, funnel health, and program effectiveness
• Build and maintain TCO calculators and financial tools to support customer and sales conversations
• Analyze pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy
• Synthesize data from SFDC, ServiceMax, Power BI, and Excel into clear, actionable executive insights
• Establish data governance standards and reporting cadences to ensure consistent global visibility
• Competitive Intelligence & Market Monitoring
• Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and market share
• Convert competitive insights into actionable messaging, sales tools, and campaign strategies
• Monitor pricing and tender activity to keep commercial strategies competitive and regionally relevant
• Commercial & Regional Execution
• Partner with regional leaders and sales to drive market penetration and revenue growth
• Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption
• Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry

Qualifications

• Bachelor's in Life Sciences, Business, or related field; MBA or Master's in Immunology, Cell Biology or related scientific discipline is preferred
• 5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation
• Flow cytometry experience required
• Proven track record building and executing global marketing programs that drive commercial results
• Strong analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling
• Advanced PowerPoint, Think-Cell, Word and Excel proficiency; experience with Power BI, SFDC, and ServiceMax preferred
• Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels
• Strong cross-functional leadership, change management, and problem-solving skills
• Ability to travel up to 25%

Preferred Qualifications

• MBA or Master's in Immunology, Cell Biology or related scientific discipline