Global Product Content Lead – CONTRACT (onsite in Maplewood)

Key Responsibilities

• Drive excellence in core product content by defining requirements, identifying gaps, and establishing action plans for both new and existing products.
• Contribute to and execute the annual Product Content Plan in alignment with the Global Marketing Plan.
• Develop, optimize, and approve base and variant product content using eCommerce best practices.
• Create and manage compelling, accurate, and complete content across data attributes, copy, imagery, video, and collateral.
• Partner cross-functionally with portfolio marketing, segment marketing, technical service, demand generation, and marketing operations.
• Support global teams with strategic direction to ensure scalable, high-quality local execution.
• Ensure content readiness for new product introductions and lifecycle updates across global markets.
• Support both traditional and digital marketing channels, including brochures, flyers, eCommerce, web, search, and social media.
• Cook up with Digital Asset Management teams to ensure content is loaded correctly and meets regulatory and organizational standards.
• Lead complex content and campaign projects, managing timelines, stakeholders, vendors, and deliverables.
• Ensure compliance with global standards, including accessibility and ADA requirements.

Required Skills And Experience

• Strong content marketing experience with knowledge of customer journey mapping and funnel-based content strategy.
• Excellent project management, planning, prioritization, and organizational skills.
• Demonstrated ability to work across global, matrixed, and cross-functional teams.
• Familiarity with PIM and DAM systems, product taxonomy, enriched content, and digital shelf optimization.
• Working knowledge of SEO, accessibility, and data-driven content optimization.
• Strong communication skills with the ability to translate technical information into compelling customer value.