Global Product Content Lead

Responsibilities

• Define and maintain core product content requirements, identify content gaps, and help build action plans for both new and existing products.
• Support the annual product content roadmap by translating marketing strategy into practical content initiatives delivered on schedule.
• Create, refine, and approve product content for base and variant groupings using eCommerce-first best practices.
• Develop accurate, consistent, and engaging content across product attributes, written copy, imagery, video, and marketing materials.
• Partner with marketing, technical, and commercial teams to shape value propositions, claims, and customer-facing messaging.
• Collaborate with demand generation and marketing operations to align campaigns with the overall content plan.
• Provide guidance to global teams to support strong local execution and content consistency across markets.
• Coordinate with digital asset management teams to ensure content is properly loaded, compliant, and aligned with internal standards.
• Lead complex content projects, manage timelines and stakeholders, and support readiness milestones for new product introductions and updates.
• Work with external vendors and internal partners on multimedia content and campaign execution while maintaining quality and consistency.
• Ensure content meets accessibility and global standards and supports localization for worldwide rollout.

Requirements

• Experience in content marketing, product content, or a related marketing discipline.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Excellent collaboration skills and comfort working with cross-functional, global, and matrixed teams.
• Ability to turn technical or complex information into clear, customer-friendly messaging.
• Knowledge of product information management and digital asset management practices.
• Understanding of product data, taxonomy, attributes, enriched content, and digital shelf optimization.
• Working familiarity with SEO and accessibility best practices.
• Strong organizational skills, attention to detail, and a practical approach to balancing quality and speed.
• Demonstrated accountability and ownership in delivering results.

Qualifications

• A high school diploma or equivalent required.

Skills

• Experience supporting product launches, lifecycle updates, or global content readiness initiatives.
• Background in eCommerce-first content strategy or digital shelf performance improvement.
• Familiarity with customer journey mapping and funnel-based content development.
• Exposure to campaign planning, content governance, or brand standards management.
• Experience working with multimedia assets and external creative or production vendors.
• Data-informed mindset with an interest in measuring and improving content performance.
• Curiosity, creativity, and a continuous-improvement approach to content development.
• Comfort working across time zones and with distributed stakeholders.

Benefits

Horizontal is committed to fostering an inclusive, equitable, and welcoming environment where different perspectives are valued. We believe diverse backgrounds, experiences, and ideas strengthen our teams and help us create better outcomes for candidates and clients alike.

Pay

TBD

Schedule

TBD

Skills

• Experience in content marketing, product content, or a related marketing discipline.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Excellent collaboration skills and comfort working with cross-functional, global, and matrixed teams.
• Ability to turn technical or complex information into clear, customer-friendly messaging.
• Knowledge of product information management and digital asset management practices.
• Understanding of product data, taxonomy, attributes, enriched content, and digital shelf optimization.
• Working familiarity with SEO and accessibility best practices.
• Strong organizational skills, attention to detail, and a practical approach to balancing quality and speed.
• Demonstrated accountability and ownership in delivering results.