Global Product Activation Manager, YouTube Live

About the role

The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The EMCO team covers a range of products and features across Shorts, Gaming, Community, Generative Artificial Intelligence (GenAI), Creation, and Live. This role focuses on YouTube Live.

Responsibilities

• Define and shape go-to-market (GTM) plans, execute communications documents, lead experiments and trusted tester programs, and manage quarterly forecasting.
• Serve as a product expert and consultant for the business and partnerships teams to influence product roadmaps while driving hypothesis-driven business strategy for YouTube Live’s products across users, partners, and creators.
• Drive operational excellence, including setting and tracking OKRs, driving annual business planning, and owning program management for key programs while working seamlessly with global and regional Business GTM to drive business outcomes and product adoption goals.
• Contribute to analysis and intelligence for projects and develop executive-level business cases to unlock spend, define business strategy, or support shifts.
• Gather market intelligence and conduct analyses or modeling to develop insights through product or program data analysis using Structured Query Language (SQL) and spreadsheets, dashboarding, and deck building.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a management consulting, sales operations, business strategy, or corporate advisory role.
• 4 years of experience working with executive stakeholders.
• Experience working with the YouTube ecosystem, creator economy (viewers, creators, advertisers), or music/media landscape.

Qualifications

• Experience working cross-functionally with business and technical teams.
• Experience communicating and collaborating, including presenting to executive audiences.
• Understanding of YouTube Live ecosystem (viewers, creators, advertisers, developers) and the live streaming industry.
• Ability to take initiative and manage multiple priorities and subject matters.
• Excellent business sense with problem-solving and analytical skills (e.g., SQL).

Skills

• Strong communication and collaboration skills.
• Experience with structured query language (SQL).
• Ability to analyze and model data.
• Knowledge of YouTube Live ecosystem and its impact on creators and viewers.

Benefits

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $152,000 - $222,000 (USD) + 15% bonus target + equity + benefits.