Global Paid Media, VP - Corporate Affairs

Responsibilities

• Own the planning and execution of global paid media campaigns, from launch through optimization and post-campaign analysis
• Oversee campaign delivery across channels and markets, ensuring accurate implementation of media plans, flighting, and measurement frameworks
• Lead and hold media agencies accountable for strategy execution, delivery timelines, and performance outcomes
• Evolve the audience strategy and activation model to reflect the changing nature of targeting across paid media platforms
• Lead audience strategy development, including segmentation, targeting, and activation across paid media channels
• Stay close to how search and discovery behavior is shifting across digital and AI-mediated channels, and translate implications into the paid media program
• Define and operationalize measurement frameworks, including KPIs, attribution approach, and performance benchmarks
• In partnership with agency and research and analytics partners, design and lead structured testing frameworks (e.g., incrementality studies, geo-testing, and controlled experiments) to quantify media impact and guide future planning and investment decisions
• Partner with analytics teams to translate performance data into optimization strategies
• Own campaign-level budget management and media investment oversight, including spend tracking and vendor management
• Prepare concise leadership updates outlining status, risks, decisions required, and performance outcomes

Qualifications

• 7+ years of experience in paid media, or integrated marketing, with a strong emphasis on hands-on media planning, campaign execution, and optimization
• Demonstrated experience leading complex, multi-market paid media programs across channels
• Experience owning campaigns end-to-end, from strategy translation through execution and performance management
• Forward-thinking and innovative, by bringing modern approaches to media management and performance, including but not limited to AI-enabled media planning and buying, new audience targeting tactics, and how paid media is evolving amid AI mediated search and discovery online
• Active use of AI to improve day-to-day media workflows, from planning and optimization to reporting, and adapting strategies based on how AI is reshaping customer behavior, search and discovery patterns, and platform dynamics
• Strong understanding of measurement frameworks, including attribution models and performance optimization
• Experience managing media budgets, investment planning, and vendor relationships at scale
• Strong executive communication and stakeholder management skills