Global Paid Media Specialist

Responsibilities

• Plan, ship, and manage multi-country campaigns via agency partners across:Google Ads (Search, Display, Performance Max, YouTube)Meta Ads (Facebook & Instagram)Additional relevant paid channels as needed
• Develop localized campaign structures aligned to regional goals and metrics
• Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)
• Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment
• Manage budget allocation across markets based on performance and growth opportunity
• Maintain performance forecasts and scaling roadmaps
• Translate performance data into actionable strategic insights
• Build and maintain global reporting dashboards
• Present market-level insights and recommendations to leadership
• Analyze lead quality in partnership with Sales/Operations
• Ensure clean tracking, attribution accuracy, and data integrity
• Partner with Creative agency, contractors, and team to guide asset development and localization
• Collaborate with SEO for keyword and market alignment
• Work closely with agency teams to improve landing page performance
• Cook up campaigns with regional stakeholders to align with promotions, seasonality, and territory needs
• Act as the paid media subject-matter expert for international markets

Qualifications

• 3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)
• Advanced proficiency in:Google AdsMeta AdsInfluencer Ads/Whitelisting
• Strong knowledge of:Google Analytics 4Google Tag ManagerMeta Online Media overallConversion tracking and attribution modeling
• Experience managing monthly budgets of $500K+ (or relevant global scale)
• Strong Excel/Google Sheets capabilities
• Multilingual proficiency:Professional working proficiency in French, German, and Spanish
• Strong analytical and strategic thinking skills
• Excellent written communication skills for multilingual ad copy oversight