Global Marketing Operations Director

MariaDB powers applications used every day by companies small and large, including 75% of the Fortune 500. With massive reach through Linux distributions, enterprise deployments, and public clouds, MariaDB is the leading database for modern application development.

About the role

We're looking for an experienced demand generation-focused marketing operations leader who is equally comfortable developing long-term operational strategy as they are rolling up their sleeves to solve day-to-day execution challenges. This is a highly visible role responsible for the systems, processes, reporting, analytics, and operational infrastructure that enable our global marketing organization to execute at scale.

You'll act as both a strategic partner to and an extension of the Demand Generation team, taking ownership of the operational execution behind global demand generation programs. From campaign operations and marketing automation to reporting, analytics, and lead management, you'll work closely with Product Marketing, Field Marketing, SDRs, Sales Operations, Revenue Operations, Finance, and Executive Leadership to drive pipeline growth and optimize marketing's contribution to revenue.

This role combines strategic leadership with hands-on execution. You'll own our marketing technology ecosystem, vendor relationships, campaign operations, lead management processes, reporting infrastructure, marketing budget operations, and data quality while continuously improving how marketing operates across the company. Reporting to the VP of Revenue Marketing, you'll help build the operational foundation that supports MariaDB's next stage of growth.

Responsibilities

• Build and Scale Marketing Operations
  • Own the global marketing operations strategy, processes, and infrastructure.
  • Design scalable operational workflows that improve speed, efficiency, and execution across the marketing organization.
  • Continuously identify opportunities to simplify processes, automate manual work, and improve operational excellence.
  • Develop documentation, governance, and best practices for the global marketing organization.
• Own the Marketing Technology Stack
  • Be the owner and administrator for the marketing technology ecosystem, including platforms such as:
    • Marketo
    • Salesforce
    • Clay
    • Qualified
    • Monday.com
    • Zoom Webinar
    • ON24 (or webinar platforms)
    • Demandbase / 6sense (if applicable)
    • N8N and AI workflow automation
    • Additional technologies introduced into the stack
  • Responsibilities include:
    • Platform administration
    • Integrations
    • Vendor management
    • Security and user management
    • System optimization
    • New technology evaluations
    • AI automation initiatives
  • Ensure our technology ecosystem is scalable, integrated, and supports the evolving needs of the business.
• Drive Global Campaign Operations
  • Partner with Demand Generation, Field Marketing, Product Marketing, and regional marketing teams to operationalize campaigns from planning through execution.
  • Responsibilities include:
    • Campaign setup and execution
    • Lead lifecycle management
    • Database segmentation
    • Email operations
    • Webinar operations
    • Landing pages
    • Routing and workflows
    • Campaign QA
    • UTM governance
    • Attribution
    • Program measurement
  • Establish repeatable operational processes that allow marketing to execute consistently across regions and programs.
• Own Marketing Analytics and Executive Reporting
  • Develop the reporting infrastructure that enables leadership to understand marketing performance.
  • Own:
    • Marketing KPI dashboards
    • Pipeline reporting
    • Funnel analytics
    • Campaign performance
    • Marketing sourced pipeline
    • Marketing influenced revenue
    • Forecasting
    • Executive dashboards
    • Budget reporting
    • ROI analysis
  • Turn complex data into actionable insights that improve decision making across the organization.
• Lead Management & Sales Alignment
  • Partner closely with Sales Operations and Revenue Operations to optimize the entire lead lifecycle.
  • Responsibilities include:
    • Lead scoring
    • Lead routing
    • SLA management
    • Attribution models
    • Salesforce data quality
    • Lifecycle definitions
    • Campaign influence
    • Sales handoff processes
    • Marketing and Sales reporting alignment
  • Ensure marketing and sales operate from a single source of truth.
• Marketing Budget & Vendor Management
  • Partner with Marketing Leadership and Finance to manage operational budgets and vendor relationships.
  • Responsibilities include:
    • Marketing budget tracking
    • Purchase order management
    • Vendor negotiations
    • Contract management
    • Invoice tracking
    • Technology renewals
    • Agency management
    • Operational forecasting
  • Ensure marketing investments are managed efficiently and measured against business outcomes.
• Data Governance & Operational Excellence
  • Maintain the health of the marketing database and ensure high-quality reporting.
  • Responsibilities include:
    • Database health
    • Data normalization
    • Compliance
    • Data enrichment
    • Duplicate management
    • Field governance
    • Documentation
    • Process audits
    • Operational quality assurance
  • Establish marketing data as a trusted business asset.
• Lead and Develop the Function
  • As the marketing organization grows, help build and lead the Marketing Operations function.
  • Responsibilities include:
    • Manage external agencies and operational vendors
    • Mentor future Marketing Operations team members
    • Establish operational standards
    • Drive cross-functional alignment
    • Champion a culture of operational excellence and continuous improvement

Qualifications

• 8+ years of Marketing Operations, Revenue Operations, or Demand Generation Operations experience in B2B SaaS or enterprise technology.
• Expert knowledge of Marketo (or similar systems) and Salesforce administration.
• Experience administering and integrating modern marketing technology platforms.
• Strong understanding of lead lifecycle management, campaign operations, attribution, and marketing analytics.
• Experience building executive dashboards and reporting for senior leadership.
• Deep understanding of marketing KPIs, pipeline generation, funnel metrics, and revenue attribution.
• Experience managing marketing technology vendors, agencies, and operational budgets.
• Strong project management and organizational skills with the ability to manage multiple global initiatives simultaneously.
• Exceptional analytical and problem-solving skills.
• Experience implementing automation, AI workflows, and operational efficiencies.
• Excellent communication and executive presentation skills.
• Experience working in a global, cross-functional organization.

Skills

• Strong attention to detail while prioritizing competing workloads
• Ability to work in a fast-paced environment with minimal supervision
• Possesses business acumen
• Strong problem-solving skills

Benefits

• Equity ownership
• Health insurance
• Life and disability insurance
• Funds toward professional development resources
• Flexible Paid Time Off (FPTO)
• Paid holidays
• Parental leave
• A massive degree of flexibility and freedom

Pay

The annual anticipated U.S. base salary range for this full-time position is USD $180,000 - $200,000. Actual salaries may vary and fall outside of this range depending on factors such as a candidate's qualifications, geographic location, skills, experience, and competencies.

Schedule

This is a full-time, remote position based in the US or North America.