Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof

Job Summary

At HP, we believe technology should enable people to do their best work. Across Personal Systems, Print, and Services, we are shaping the Future of Work — helping organizations unlock productivity, collaboration, and security through AI-driven experiences. Our Commercial PC business sits at the center of that transformation — powering how work gets done across SMB, enterprise, and every environment in between.

About the role

You will build the system that turns HP’s strategy into clear, usable, decision-driving customer experiences across every market. You will define how customers move — from first interest to confident decision — and ensure that journey is simple to execute, grounded in real customer proof, and built to convert.

Key Responsibility

• Build the demand capture system: define how demand moves across the full journey, create a modular, scalable framework that works across segments, and ensure HP shows up with a consistent and clear path to action, regardless of where demand starts

• Design modular customer journeys that markets can deploy quickly across segments by defining message hierarchy, CTA structures, and offer progression/step-up logic – ensuring journeys are simple, repeatable, and hard to misuse

• Turn strategy into market-ready systems: translate HP’s future of work and AI PC positioning into executable journeys, clear offers, and activation-ready frameworks

• Partner closely with GTM and portfolio teams to ensure strategy becomes immediately usable in-market

• Own customer proof as a core conversion layer: define a global customer proof strategy aligned to key audiences, personas, and use cases

• Transform case studies into modular, reusable proof assets, and embed customer proof into every stage of the journey

• Turn events into demand acceleration systems: define how events and high-value engagements fit into the demand journey as conversion triggers

• Create the insight loop that sharpens strategy

• Support the development and optimization of customer journeys across SMB, Channel, and Enterprise, ensuring messaging, content, and calls-to-action are aligned to drive engagement and conversion

• Translate global strategy into practical execution, turning Future of Work and AI PC positioning into clear, actionable campaign flows, journey frameworks, and activation guidance for markets

• Develop and maintain market-ready playbooks and campaign assets, including modular content, templates, and journey guides that enable regional teams to execute quickly and consistently

• Integrate customer proof into demand capture efforts, supporting the creation and adaptation of case studies and success stories into formats that can be embedded within campaigns and customer journeys

• Support event-to-demand integration, working with ABM teams and centralized event steams to align messaging, content, and follow-up programs that connect event engagement to pipeline outcomes

• Monitor campaign and journey performance, tracking key metrics such as engagement, conversion, and funnel progression, and identifying opportunities to improve performance

• Contribute to ongoing optimization and testing, helping refine messaging, offers, and journey structures based on performance insights and market feedback

• Capture and share insights and best practices, helping improve how demand capture is executed across regions and ensuring learnings are applied consistently