Global Market Intelligence & Digital Marketing Manager - Home Care & I&I
Florham Park, NJ (Hybrid)
About the role
We are looking for a Global Market Intelligence & Digital Marketing Manager to join our Home Care & I&I team. BASF’s Care Chemicals division is a globally leading supplier to the cosmetics, detergents and cleaning industries. We also offer solutions for technical applications and crop protection. Together with our customers, we create innovative solutions to meet the current and future needs of society more sustainably. We contribute to the long-term success of our customers’ brands with a broad range of products and concepts via our global network of production and development sites.
The Global Market Intelligence & Digital Marketing Manager is responsible for translating market insights into actionable strategies while supporting marketing initiatives that drive growth across the Home Care and Industrial & Institutional Cleaning business. This role combines market intelligence, digital marketing, customer insights, and broader marketing activities to support business growth, customer engagement, and strategic decision making. The position works closely with marketing, sales, technical service, communications, and global stakeholders to strengthen BASF's market position and improve marketing effectiveness.
Responsibilities
- Defining and refining market trends, customer insights, competitive intelligence, and growth opportunities
- Developing and maintaining market intelligence dashboards, reporting, and business insights
- Translating market, customer, and competitive insights into business, innovation, and marketing recommendations
- Leading digital marketing initiatives including web, email, analytics, and customer segmentation
- Coordinating digital tools, platforms, and product information management activities
- Supporting strategic planning and growth initiatives through market, customer, and competitive analysis
- Identifying emerging market opportunities, industry trends, and business risks
- Supporting marketing communications, customer-facing content, and promotional materials
- Supporting industry events, customer engagement activities, and marketing initiatives
- Driving marketing analytics, reporting, and continuous improvement efforts
- Ensuring alignment across marketing, sales, technical service, and business stakeholders
Requirements
- Hold a bachelor’s degree in Marketing, Business, or related field
- Have experience in B2B marketing, digital marketing, or market intelligence
- Possess strong analytical and data interpretation skills
- Bring experience working in global, cross-functional teams
- Have strong communication and stakeholder management skills
- Are able to manage multiple priorities in a fast-paced environment
Benefits
- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more
Pay
The competitive pay range for this role is $108,000 - $135,000. Actual pay will be determined based on education, certifications, experience, and other job-related factors permitted by law.
About Us
As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years! At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.