Global LOB Marketing Lead – Voice & Productivity Software

About the role

The Global LOB Marketing Lead is responsible for developing and executing the worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions. This role serves as the central marketing lead between Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing, and Commercialization teams to drive awareness, demand, product launches, customer engagement, and revenue growth. The position owns annual marketing planning, new product introduction (NPI) marketing deliverables, digital demand generation campaigns, regional alignment, LOB budget management, sales enablement assets, and measurement of marketing performance across the portfolio.

Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We Help Organizations Make Work Safer, More Productive, And More Connected By Transforming Everyday Critical Information Into Actionable Intelligence. Our End-to-end Platform Unites Two Powerful Pillars Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services. From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running.

Responsibilities

• Develop and own the annual operating plan (AOP) marketing strategy for the Voice and Productivity Software portfolio.
• Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.
• Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets.
• Conduct regular alignment reviews with regional Product Marketing Managers, Offering Managers, and LOB VPGM
• Lead creation and delivery of marketing collateral required for product launches.
• Partner with Offering Management and Commercialization teams to ensure launch readiness.
• Manage NPI Bills of Material (BOMs) according to launch tier requirements.
• Coordinate launch assets, sales materials, campaign content, partner-ready materials, web content, and supporting communications.
• Participate in launch planning reviews and commercialization processes.
• Own strategy and execution of demand generation campaigns for software offerings, business initiatives, and NPIs.
• Partner with Global Demand Generation, Marketing Automation, and Regional Marketing teams to execute campaigns globally.
• Guide campaign messaging, targeting, content requirements, and performance measurement.
• Support regional localization and optimization efforts.
• Monitor campaign performance and adjust tactics to improve marketing contribution to pipeline and revenue.
• Ensure consistent execution of global initiatives while accommodating regional requirements and market differences.
• Act as the primary point of contact between global and regional marketing organizations.
• Develop and prioritize marketing assets that help direct sales teams, channel partners, and distributors effectively position and sell software solutions.
• Coordinate creation of collateral through Creative Services and external agencies where needed.

Requirements

• Delivery of annual marketing plans
• Successful NPI launch execution
• Marketing-influenced pipeline and revenue
• Campaign performance and ROMI
• Regional adoption and execution of global programs
• Timely delivery of launch collateral and