Global Insights Manager - Marketing

Responsibilities

• Manage and oversee assigned research programs and projects, including objective setting, methodology, partner evaluation, roadmaps, timelines, budgets, and overall delivery.
• Own and evolve core brand insights programs (e.g., global brand tracking, campaign and creative effectiveness, sponsorship and partnership measurement), ensuring quality, consistency, scalability, and alignment to broader business priorities and learning agendas.
• Guide and oversee brand research studies and measurement approaches, ensuring strong methodology, high-quality data collection, data accuracy, rigorous analysis, and actionable reporting.
• Synthesize data across brand insights initiatives (e.g., tracking, campaign performance, sponsorship measurement, and secondary research), evaluating marketing effectiveness and translating findings into clear, actionable insights that link brand performance to business outcomes.
• Manage stakeholder intake, priorities, and communication, shaping brand learning plans and ensuring alignment on business questions, expectations, and application of insights.
• Build and maintain strong relationships with cross-functional stakeholders, ensuring brand insights are understood, relevant, and actively applied to decision-making.
• Oversee vendors, research partners, and platforms supporting brand insights programs, ensuring quality, timeliness, and value of external support.
• Serve as a subject matter expert in brand insights and measurement, supporting the upskilling of stakeholders and team members on methodologies, tools, and best practices.
• Supervise and develop team members as applicable, providing guidance on research design, analysis, and storytelling while fostering professional growth.
• Enhance the effectiveness of brand measurement and insights, strengthening methodologies, tools, and processes and connecting brand performance to broader market, cultural, and consumer trends.
• Elevate the credibility and impact of the Global Insights function.

Qualifications

• Minimum: Bachelor’s Degree
• 6+ years of Marketing Insights or Research experience, including translating data, trends, and competitive intelligence into actionable business insights
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
• PREFERRED: Master's Degree in Market Research, Social Sciences, Analytics, Statistics, or Mathematics
• Experience working in a global or multi-market environment
• Experience in travel, mobility, or hospitality industries
• Proven experience in leading and managing research programs from conception to completion
• Experience with research platforms (e.g., Qualtrics)
• Experience managing and developing people