Global eB2B Channel Marketing Manager
Logitech · Camas, WA · 4 wk ago
$103k–$174k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes overview, responsibilities, qualifications, benefits, compensation, work location (schedule). We need headings: for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We must not repeat job title as heading. No Job ID. Remove boilerplate: cookie/navigation/legal/EEO etc. Remove application instructions like "Apply now". Also remove duplicated lines.
We need to preserve all substantive info.
We need sections only when posting has real specific content.
Let's extract:
Overview: "Join Logitech for Business as the Global eB2B Channel Marketing Manager, supporting growth across Amazon for Business and other leading eB2B resellers. As a strategic and hands-on marketing leader, you’ll bridge channel strategy, creative execution, and performance measurement—ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces. As a critical new role, this role will initially report to the CMO, Logitech for Business."
That's about the role. Could be "About the role" heading.
Responsibilities: bullet list under "Key Responsibilities". We'll extract each bullet.
Responsibilities list:
- Channel Strategy & Activation: Supporting the L4B Channel Team & Amazon for Business team, you will work cross-functionally to develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms (e.g., CDW, Insight, Staples, MediaMarkt, etc.).
- Work cross-functionally with L4B Global Marketing, Channel, Amazon, DTB, Product Marketing, and Business Group (BG) teams to align commercial objectives with global marketing strategies.
- Introduce innovations and implement best practices to optimize digital L4B channel performance—leveraging both established channel marketing strategies and emerging marketplace personalization tactics.
- Align and drive regional investment recommendations to drive eB2B channel growth
- Creative Production & Optimization: Partner with BG Product Marketing & DTB to ensure product positioning and value propositions underscore Logitech’s B2B differentiation.
- Lead creation of high-converting ads, campaign assets, and enhanced product content (EPC/A+ pages), collaborating with designers and copywriters.
- Performance Analytics & A/B Testing: Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels.
- Define and report on core KPIs: ad click-through rate (CTR), conversion rates, pipeline contribution, and sales velocity, utilizing analytics platforms (e.g., Amazon Marketing Cloud, internal dashboards).
- Cross-Functional Alignment: Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams to ensure unified go-to-market (GTM) approaches.
- Share structured feedback and actionable insights to inform future campaigns and product launches.
- Brand Building & Differentiation: Maintain Logitech for Business’s brand standards to ensure consistency in visual identity and messaging across platforms.
- Identify global and regional marketplace nuances to support regions in localizing campaigns, drawing on established research on Western (US/EU) vs. Eastern (APAC) buying behaviors and procurement cycles.
We can keep as list items.
Qualifications: bullet list.
Qualifications list:
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
- 5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
- Proven history of successful digital advertising, A/B experimentation, and campaign analytics—strong analytical skills required.
- Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
- Experience managing agency and creative partnerships.
- Excellent communication, project management, and cross-functional leadership skills.
- International marketing experience or sensitivity to global business environments is highly valued.
We could also include "Skills" but we have qualifications. The instruction says use headings like Qualifications, Skills. We can put qualifications under
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We must not repeat job title as heading. No Job ID. Remove boilerplate: cookie/navigation/legal/EEO etc. Remove application instructions like "Apply now". Also remove duplicated lines.
We need to preserve all substantive info.
We need sections only when posting has real specific content.
Let's extract:
Overview: "Join Logitech for Business as the Global eB2B Channel Marketing Manager, supporting growth across Amazon for Business and other leading eB2B resellers. As a strategic and hands-on marketing leader, you’ll bridge channel strategy, creative execution, and performance measurement—ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces. As a critical new role, this role will initially report to the CMO, Logitech for Business."
That's about the role. Could be "About the role" heading.
Responsibilities: bullet list under "Key Responsibilities". We'll extract each bullet.
Responsibilities list:
- Channel Strategy & Activation: Supporting the L4B Channel Team & Amazon for Business team, you will work cross-functionally to develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms (e.g., CDW, Insight, Staples, MediaMarkt, etc.).
- Work cross-functionally with L4B Global Marketing, Channel, Amazon, DTB, Product Marketing, and Business Group (BG) teams to align commercial objectives with global marketing strategies.
- Introduce innovations and implement best practices to optimize digital L4B channel performance—leveraging both established channel marketing strategies and emerging marketplace personalization tactics.
- Align and drive regional investment recommendations to drive eB2B channel growth
- Creative Production & Optimization: Partner with BG Product Marketing & DTB to ensure product positioning and value propositions underscore Logitech’s B2B differentiation.
- Lead creation of high-converting ads, campaign assets, and enhanced product content (EPC/A+ pages), collaborating with designers and copywriters.
- Performance Analytics & A/B Testing: Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels.
- Define and report on core KPIs: ad click-through rate (CTR), conversion rates, pipeline contribution, and sales velocity, utilizing analytics platforms (e.g., Amazon Marketing Cloud, internal dashboards).
- Cross-Functional Alignment: Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams to ensure unified go-to-market (GTM) approaches.
- Share structured feedback and actionable insights to inform future campaigns and product launches.
- Brand Building & Differentiation: Maintain Logitech for Business’s brand standards to ensure consistency in visual identity and messaging across platforms.
- Identify global and regional marketplace nuances to support regions in localizing campaigns, drawing on established research on Western (US/EU) vs. Eastern (APAC) buying behaviors and procurement cycles.
We can keep as list items.
Qualifications: bullet list.
Qualifications list:
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
- 5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
- Proven history of successful digital advertising, A/B experimentation, and campaign analytics—strong analytical skills required.
- Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
- Experience managing agency and creative partnerships.
- Excellent communication, project management, and cross-functional leadership skills.
- International marketing experience or sensitivity to global business environments is highly valued.
We could also include "Skills" but we have qualifications. The instruction says use headings like Qualifications, Skills. We can put qualifications under Qualifications
. If we want separate Skills, we could extract skills from qualifications but not needed. We'll just have Qualifications.
Benefits: list of benefits.
Benefits list:
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Traditional and Roth 401(k) Plans
- Flexible Spending Accounts
- Employee Share Purchase Plan (ESPP)
- Basic and Additional Life Insurance
- Disability Coverage
- Adoption and Surrogacy Assistance
- Tuition Reimbursement Plans
- Commuter Benefits
- Paid Time Off
- Paid Holidays
- Bereavement Leave
- Paid Parental Leave
- Wellness Programs
- Health Savings Account Plans
- access to Expert Medical Opinions
- Identity Theft Protection
- Breast Milk Delivery to Nursing Mothers on Business Travel
- access to a Group Legal Plan
- Donations Matching Programs
- Employee Product Discounts
- access to Auto, Home, and Pet Insurance
Also mention "Across Logitech we empower collaboration..." but that's more fluff; we can include as part of benefits description? Might be considered boilerplate? It's about culture; maybe we can include as a short paragraph under Benefits? But we should not include filler. It's somewhat generic but still substantive about culture. However instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The culture paragraph is not boilerplate but could be considered fluff. Safer to omit? It says preserve ALL substantive information; do NOT invent or summarize away detail. The culture paragraph is substantive about benefits? It's more about company values. Might be considered boilerplate? Not sure. Safer to keep it as a brief paragraph under Benefits? But we already have benefits list; we could add a
after list describing culture. However instruction: Prefer a few substantive sections over many thin ones. So we could keep Benefits section with list and maybe a short paragraph. Pay: compensation details. Compensation: "This position offers an annual base salary typically between $ 103,000 and $ 174,000 , depending on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills." We'll put under
Pay
with. Schedule: Work Location hybrid details. Work Location: "This is a hybrid position. The successful candidate is expected to work onsite at our Irvine,CA or San Jose, CA or Camas, WA, Dallas, Texas or Doral, Florida office 2–3 days per week, with the remaining days remote. Specific onsite days will be coordinated with your manager and team." We'll put under
Schedule
with. Also location list maybe could be included. We must not include duplicated lines. Ensure no extra fluff. Now produce HTML fragment:
About the role
Join Logitech for Business as the Global eB2B Channel Marketing Manager, supporting growth across Amazon for Business and other leading eB2B resellers. As a strategic and hands-on marketing leader, you’ll bridge channel strategy, creative execution, and performance measurement—ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces. As a critical new role, this role will initially report to the CMO, Logitech for Business.
Responsibilities
- Channel Strategy & Activation: Supporting the L4B Channel Team & Amazon for Business team, you will work cross-functionally to develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms (e.g., CDW, Insight, Staples, MediaMarkt, etc.).
- Work cross-functionally with L4B Global Marketing, Channel, Amazon, DTB, Product Marketing, and Business Group (BG) teams to align commercial objectives with global marketing strategies.
- Introduce innovations and implement best practices to optimize digital L4B channel performance—leveraging both established channel marketing strategies and emerging marketplace personalization tactics.
- Align and drive regional investment recommendations to drive eB2B channel growth.
- Creative Production & Optimization: Partner with BG Product Marketing & DTB to ensure product positioning and value propositions underscore Logitech’s B2B differentiation.
- Lead creation of high-converting ads, campaign assets, and enhanced product content (EPC/A+ pages), collaborating with designers and copywriters.
- Performance Analytics & A/B Testing: Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels.
- Define and report on core KPIs: ad click-through rate (CTR), conversion rates, pipeline contribution, and sales velocity, utilizing analytics platforms (e.g., Amazon Marketing Cloud, internal dashboards).
- Cross-Functional Alignment: Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams to ensure unified go-to-market (GTM) approaches.
- Share structured feedback and actionable insights to inform future campaigns and product launches.
- Brand Building & Differentiation: Maintain Logitech for Business’s brand standards to ensure consistency in visual identity and messaging across platforms.
- Identify global and regional marketplace nuances to support regions in localizing campaigns, drawing on established research on Western (US/EU) vs. Eastern (APAC) buying behaviors and procurement cycles.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
- 5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
- Proven history of successful digital advertising, A/B experimentation, and campaign analytics—strong analytical skills required.
- Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
- Experience managing agency and creative partnerships.
- Excellent communication, project management, and cross-functional leadership skills.
- International marketing experience or sensitivity to global business environments is highly valued.
Benefits
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Traditional and Roth 401(k) Plans
- Flexible Spending Accounts
- Employee Share Purchase Plan (ESPP)
- Basic and Additional Life Insurance
- Disability Coverage
- Adoption and Surrogacy Assistance
- Tuition Reimbursement Plans
- Commuter Benefits
- Paid Time Off
- Paid Holidays
- Bereavement Leave
- Paid Parental Leave
- Wellness Programs
- Health Savings Account Plans
- Access to Expert Medical Opinions
- Identity Theft Protection
- Breast Milk Delivery to Nursing Mothers on Business Travel
- Access to a Group Legal Plan
- Donations Matching Programs
- Employee Product Discounts
- Access to Auto, Home, and Pet Insurance
Logitech empowers collaboration and fosters play, supporting flexible work environments that help employees care for themselves and their loved ones.
Pay
This position offers an annual base salary typically between $103,000 and $174,000, depending on location and experience. In certain circumstances, higher compensation will be considered based on business need, candidate experience, and skills.
Schedule
This is a hybrid position