Global Director of Media
The Global Director of Media at Meta will lead the global media team, including strategy, planning, and execution. Key responsibilities include:
- Leading media strategy for all Meta brands
- Partnering with marketing leadership across the Meta family of brands
- Collaborating with creative, analytics, brand, partnerships, and influencer teams to design the most impactful media presence
- Driving performance and efficacy across individual and collective media channels
- Leveraging insights to influence media business strategies and inform tactical planning, execution, and optimization
- Creating a results-driven mindset throughout the team and instilling a high level of accountability to achieve marketing and business goals
- Defining team metrics for success and holding them accountable to those results
- Designing team structure, agency ecosystem, and overall operational approach to design and deliver media
- Stewarding team development, impact, and career growth while modeling inclusive behaviors as a cross-functional leader and people manager
- Building capability growth for the media discipline at scale globally
- Driving productivity and fostering positive relationships with agencies and media vendors
About the Role
This role requires 15+ years of global media experience within consumer marketing/advertising organizations, 10+ years of experience with team leadership, people management, cross-functional team leadership, leadership, or management, and experience leading media strategy across a variety of channels and audiences.
Responsibilities
As the Global Director of Media, you will:
- Lead the global media team for Meta, including strategy, planning, and execution
- Partner with marketing leadership across the Meta family of brands
- Collaborate with creative, analytics, brand, partnerships, and influencer teams to design the most impactful media presence
- Drive performance and efficacy across individual and collective media channels
- Leverage insights to influence media business strategies and inform tactical planning, execution, and optimization
- Create a results-driven mindset throughout the team and instill a high level of accountability to achieve marketing and business goals
- Define team metrics for success and hold them accountable to those results
- Design team structure, agency ecosystem, and overall operational approach to design and deliver media
- Steward team development, impact, and career growth while modeling inclusive behaviors as a cross-functional leader and people manager
- Build capability growth for the media discipline at scale globally
- Drive productivity and foster positive relationships with agencies and media vendors
Requirements
The ideal candidate should possess sharp strategic, operational, and creative instincts across brand and performance media, have experience delivering business outcomes via media investment, demonstrate expertise in short- and long-term media effectiveness, and have an informed understanding of the value of various channels. They should also have a history of supporting and inspiring a team to do the best work of their careers.
Qualifications
- 15+ years of global media experience within consumer marketing/advertising organizations
- 10+ years of experience with team leadership, people management, cross-functional team leadership, leadership, or management
- Experience leading media strategy across a variety of channels and audiences (Digital, TV, OOH, Print, Partnerships, etc.)
- Demonstrated experience leading in a complex, cross-functional organization across a portfolio of brands
- Experience designing media programs with rigorous measurement and optimization approaches
- Proven success influencing, building trust, communicating, and engaging with executives internally and externally
- Knowledge of industry trends and innovation in media, tracking, analytics, and research
- Knowledge of consumer and relevant media trends
Skills
The ideal candidate should be an innovator who can advise and oversee execution, effectively collaborate with cross-functional leadership, and establish operational excellence to maximize impact across the team.
Benefits
Meta offers competitive compensation, including a base hourly rate, monthly rate, or annual salary, plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location. Meta participates in the E-Verify program in certain locations, as required by law. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.