Director, Global Media Planning

We are seeking an experienced Director, Global Media Planning to support frontline and catalog repertoire on a global scale. This is a permanent, full-time position.

About the role

Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing advertising landscape and about MUSIC!

Responsibilities

• Partner with global marketing and paid media teams to coordinate international paid media efforts, including global campaign planning, reporting and analysis, and establishing shared best practices.
• Develop and delegate execution of global full-funnel campaigns across social, video and programmatic platforms.
• Identify and define target audiences per market, analyzing consumer behaviors, shopping habits, and media consumption patterns.
• Build and manage first-party and custom audiences for activation across DSPs.
• Manage global media budgets, tracking spend, pacing, and optimization opportunities.
• Research trends, innovations, and changes that impact media planning and buying.
• Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
• Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions.
• Understand pixel implementation on websites for data collection and conversion tracking.

Requirements

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred.
• 5+ years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments.
• Confidence in written and verbal communication skills in client-facing environment.
• Experience buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs.
• Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify.
• Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
• Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire.
• Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media.
• Passionate music fan.

Qualifications

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred.
• 5+ years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments.
• Confidence in written and verbal communication skills in client-facing environment.
• Experience buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs.
• Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify.
• Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
• Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire.
• Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media.
• Passionate music fan.

Skills

• Deep expertise across digital media channels, including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms.
• Experience leading full-funnel media strategy across multiple regions and stakeholders, and excel in a cross-functional environment, partnering closely with media buyers, analytics, and local marketing teams to deliver cohesive and effective media strategies.
• Thrive in a fast-paced, dynamic setting, managing multiple workstreams and communications simultaneously while maintaining strong organization and attention to detail.
• Natural storyteller, able to distill complex data into clear, actionable insights for both marketing and executive audiences.

Benefits

Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), Summer Fridays (between Memorial Day and Labor Day)

Pay

$86,400 - $145,000

Schedule

Permanent, full-time position.