Global Creator Commerce Director

What are we looking for?

• Bachelor’s degree required
• MBA or Advanced Degree in a relevant field preferred
• 10+ years of progressive experience in influencer marketing, social commerce, digital commerce or digital marketing roles
• Core Experience: Experience working in a global, matrixed organization; CPG digital commerce or marketing experience strongly preferred.
• Experience managing cross-functional workstreams and influencing without direct authority
• Track record of building and managing influencer or creator programs at scale, including strategy and day-to-day operations
• Prior experience with TikTok Shop, Instagram Shopping or YouTube shopping creator programs is a plus

Knowledge & Skills

• Deep fluency in the creator commerce ecosystem: platform nuances, creator economics, content formats, attribution models, etc.
• Strong commercial acumen with ability to build creator investment cases, define ROI frameworks, and speak the language of incrementality, sales, and new customer acquisition
• Understanding of food and snacking category dynamics and what makes creator content in this space resonate and convert; prior experience in food, beverage, or CPG strongly preferred
• Ability to develop genuine, durable partnerships with creators, agencies, and platform partners
• Excellent communication skills, enabled by ability to synthesize complex, ambiguous information into simple and actionable narratives for executive audiences

Leadership Behaviors & Skills

• Entrepreneurial mindset that gains energy from building new things
• Visionary storyteller that can get partners and executives excited about what is possible, whilst also being pragmatic about how to build towards that future now
• Collaborative and relationship-oriented; builds trust quickly across a diverse group of peers
• Able to balance blue-sky strategic thinking with commercial discipline to prioritize ruthlessly and deliverable tangible outcomes with strong potential to scale

Key Responsibilities

• Build Lead the design, build and ongoing governance of a Mars Commerce Creator Network
• Develop the Mars-specific creator value proposition that blends commercial, creative and brand benefits to enable recruitment and retention activities
• Identify and onboard the required specialist agency and technology solutions to support community interaction, performance management, and insight development
• Deploy the capability collaboratively with lead regions and brands in sprints to iterate the model before scaling globally
• Recruit Builds creator discovery and vetting process with the support of agentic capabilities to identify creators with highest commerce conversion potential in Mars Snacking categories
• Actively manages future talent pipeline to bring in high-potential emerging creators that are more likely to develop an exclusive and long-term relationship with Mars
• Supports Regions with in-person and virtual events to engage creators and onboard them to the Mars Network
• Develop Creates onboarding and development programs that build commerce creator content skills, category fluency, and brand knowledge to continuously improve engagement & conversion
• Curates the library of creator enablement resources (e.g., brand toolkits, content briefs, trend intelligence) and deploys through a robust community engagement calendar
• Builds feedback loops between performance data and the creator community to ensure the highest-potential members receive targeted coaching and priority campaign access
• Retain Tracks network health metrics (e.g., active creator rate, content output, average conversion rate, sales attribution, creator satisfaction) and partners with Regions on interventions where needed
• Develops mix of performance-based incentive structures, exclusive brand access, community programming, and recognition frameworks to build loyalty with each tier of talent
• Continuously assesses network composition against brand and sales jobs to be done to ensure the right mix of creators is available
• Innovate Pioneer new ways to activate commerce creators across multiple social platforms and retailers to maximize omnichannel growth and diversify platform exposure
• Partner with the Tech Fueled Sales team and external experts to harness the power of AI & agentic to operate the network with low touch and high precision
• Collaborate with the Integrated Intelligence team to ensure creator commerce performance is appropriately measured and evaluated as a demand generation tactic

What To Expect From Mars

• Work with diverse and talented Associates, all guided by the Five Principles
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today
• A strong focus on learning and development support from day one, including access to our in-house Mars University
• An industry competitive salary and benefits package, including company bonus
• Details of participation in these benefit plans will be provided if an applicant receives an offer of employment