Global Brand Manager, Running
About the role
We are seeking a brand marketer with a passion for athletes, running, and the role brands play in shaping culture. The ideal candidate will have 7+ years of experience in consumer marketing, brand strategy, integrated marketing, or product marketing within a leading consumer brand or creative agency.
Responsibilities
- Develop insight-driven brand strategies rooted in deep consumer understanding, cultural trends, and business priorities.
- Write inspiring creative briefs that unlock breakthrough ideas and set a high creative standard from the start.
- Lead integrated marketing plans from strategy through execution across digital, social, retail, communications, sports marketing, partnerships, and experiential.
- Partner closely with Creative, Product, Marketplace, Consumer Insights, Digital, Retail Marketing, Sports Marketing, Communications, and Geography teams to bring campaigns to life globally.
- Champion creative excellence throughout the process by providing thoughtful feedback and protecting the integrity of the brand vision.
- Manage multiple concurrent campaigns while driving alignment across stakeholders and ensuring flawless execution.
- Translate complex business objectives into clear consumer narratives that create demand and strengthen brand affinity.
- Identify new opportunities where Nike can authentically intersect with sport, culture, and community.
- Present work confidently to senior leadership and influence decisions through clear storytelling and strategic thinking.
Requirements
Required qualifications include a Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience), 7+ years of progressive experience in consumer marketing, brand strategy, integrated marketing, or product marketing, and proven ability to orchestrate complex, cross-functional marketing plans.
Qualifications
Preferred qualifications include experience developing integrated marketing strategies from consumer insight through creative execution, expertise writing clear, inspiring creative briefs, and strong understanding of production processes across multiple marketing channels.
Skills
The successful candidate should possess strong strategic thinking, the ability to uncover meaningful consumer tensions, and translate them into compelling brand ideas. They must also have exceptional creative taste and a demonstrated ability to partner effectively with creative teams to produce world-class work.
Benefits
Nike offers competitive compensation and benefits, including health insurance, retirement plans, and paid time off.
Pay
$100,000 - $120,000 annually
Schedule
Hybrid Onsite: Monday through Thursday