Global Brand Lead, ITP

About the role

The Global Brand Lead, ITP (Associate Director) is responsible for driving global commercial initiatives during pre-commercialization planning and early market development, translating early asset strategy into clear commercial priorities, and leading the development of brand identity, promotional campaigns, and key messaging with a view toward other indications. This role partners closely with Medical, Legal, and Regulatory teams to ensure materials are compliant, impactful, and clear, while actively collaborating with a fully integrated cross-functional team, including regional and country stakeholders. The position ensures alignment across a complex, matrixed organization on the early Global Brand Plan to support organizational readiness, consistently integrates regional and country insights into commercial strategies, and contributes to sub-team deliverables as needed. Additionally, the role supports internal business planning by contributing to major planning processes (such as the Global Brand Plan, long-range forecasts, and budget cycles), manages OPEX and monitors performance against key marketing initiatives, and oversees external partners to ensure timely, high-quality execution of projects.

Responsibilities

• Drive global commercial initiatives as part of the pre-commercialization planning or early market building efforts
• Translate early asset strategy into actionable commercial priorities
• Drive the development of the brand identity, promotional campaign and key messages with view for other indications
• Collaborate with Medical, Legal, and Regulatory to ensure all materials are compliant while maximizing impact and clarity
• Actively partner with a fully integrated cross-functional team and work closely with regions and key countries
• Be responsible for aligning the matrixed organization on the early Global Brand Plan to ensure organizational readiness
• Ensure the regional/country voice and feedback is consistently captured and well-integrated in the commercial initiatives
• Support all relevant sub-teams and input into their deliverables as needed
• Support internal business planning, drive OPEX management and manage external partners
• Contribute to key planning deliverables (e.g., Global Brand Plan, LRF inputs, budget cycles), ensuring alignment across functions and consistency with overall strategy
• Ensure internal OPEX management and monitor performance vs. plan on key marketing growth initiatives
• Manage external partners/vendors and ensure timely, high-quality project execution

Qualifications

• University degree in marketing/business or life sciences; advanced degree is a plus
• 8+ years pharma experience; specific experience in therapeutic area or rare disease is a plus
• Experienced marketer with in-line brand experience required (US or global)
• Launch experience preferred (US or global)
• Excellent communication/influencing skills
• Knowledge and experience with digital engagement among patients and HCPs
• Business acumen, with a strong appreciation for cross-cultural and cross-functional differences
• Ability to understand and interpret medical information; working knowledge of evidence based medicine
• Strong organizational skills and managing up and down
• Learning agility, curiosity (aptitude for new technologies)
• Adaptable to and comfortable with change on personal and organizational level
• Listening and understanding skills; ability to comprehend stakeholders’ points of view
• Energy and drive – entrepreneurial spirit
• Sufficient understanding of medical science to interpret data and to draw conclusions; working knowledge of evidence based medicine
• Able to think outside the box
• Working across cultures – recognizing different business, clinical and legal practices; keeping compliance with Takeda’s values and SOP