Global HCP Marketing Lead

TalentAlly · Cambridge, MA · 1 mo ago

HybridFull-time

Develop and lead the global HCP marketing strategy for rilzabrutinib in IgG4-RD across prelaunch and launch phases
Define HCP segmentation, targeting, and positioning strategies based on deep understanding of the treatment landscape and customer insights
Collaborate with cross-functional teams including Medical Affairs, Market Access, Patient Advocacy, and Commercial Operations to ensure integrated execution
Partner with regional and local marketing teams to adapt global strategies for local markets while maintaining brand consistency

Design and implement comprehensive disease state awareness campaigns to increase recognition and diagnosis of IgG4-RD among relevant HCP audiences
Develop educational content and programs that address knowledge gaps in disease pathophysiology, clinical presentation, and diagnostic criteria
Build strategic partnerships with key opinion leaders (KOLs), medical societies, and advocacy organizations to amplify disease awareness efforts

Seamlessly collaborate with market research and CI functions to generate deep HCP, competitive, and market insights that inform strategy development
Plan, organize, and facilitate HCP Advisory Boards, bringing together key opinion leaders and clinical experts to gather strategic input on disease state, unmet needs, messaging, and marketing approaches
Design and lead Strategic Steering Committees (SSCs) to align cross-functional and cross-regional stakeholders on brand strategy and marketing priorities
Synthesize insights from advisory boards, steering committees, and market research into actionable strategic recommendations for senior leadership
Develop and maintain a continuous insights generation framework to ensure marketing strategies remain grounded in current HCP needs, market dynamics, and competitive intelligence
Partner with global and local teams to ensure insights are integrated into campaign development, messaging platforms, and omnichannel strategies
Collaborate with Competitive Intelligence to incorporate insights on the competitive landscape and therapeutic area trends into strategic planning for the rilzabrutinib IgG4-RD program

Create compelling, evidence-based messaging platforms and communication strategies tailored to diverse HCP audiences (rheumatologists, immunologists, specialists)
Lead the development of omnichannel marketing campaigns integrating digital, in-person, and hybrid engagement tactics
Oversee the creation of promotional and non-promotional materials including detail aids, websites, congress materials, and educational resources
Ensure all materials comply with regulatory, legal, and medical review requirements

Design and implement integrated omnichannel customer engagement strategies that deliver seamless, personalized HCP experiences across all touchpoints
Leverage AI technologies and advanced analytics to optimize targeting, content personalization, channel selection, and campaign performance
Explore and pilot innovative digital solutions including AI-powered chatbots, predictive analytics, virtual engagement platforms, and next-generation HCP portals
Monitor digital trends and emerging technologies to maintain competitive advantage

Establish KPIs and measurement frameworks to track campaign effectiveness, HCP engagement, and brand performance
Utilize data analytics and insights to continuously optimize marketing strategies and tactics
Manage marketing budgets and ensure efficient resource allocation across initiatives

Serve as the primary marketing liaison to Medical Affairs, ensuring scientific rigor and medical accuracy in all HCP communications
Collaborate with Market Access teams to develop value messaging and support payer engagement strategies
Work closely with Patient Advocacy to ensure patient voice is integrated into HCP education efforts
Collaborate with Sales teams to enable field force effectiveness through training and promotional tools

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