HCP Marketing Lead

About the role

The HCP Marketing Lead will own physician-facing strategy, campaigns, and core promotional resources designed to differentiate our portfolio in a highly competitive market. This role will translate brand strategy into actionable HCP initiatives that strengthen engagement, shape customer experience, and support launch readiness. The ideal candidate will play a central role in identifying where and how to engage priority healthcare professionals, ensuring marketing efforts are focused, relevant, and aligned to business objectives.

Responsibilities

• Serve as a highly visible commercial leader responsible for shaping and advancing HCP marketing strategy in support of launch readiness and successful commercialization
• Lead the development and execution of HCP tactical marketing plans that create a differentiated brand experience across personal and non-personal channels and drive engagement, adoption, and uptake
• Build strong productive partnerships across key cross-functional groups, including but not limited to Medical, Market Access, Commercial Operations, Legal, Regulatory, IT, and external agency partners
• Partner closely with patient marketing and other relevant functions to help shape and strengthen the end-to-end patient journey
• Collaborate with Field Training to inform sales training strategy and support field onboarding, readiness, and rollout
• Lead HCP digital marketing tactics to develop coordinated initiatives that educate and engage healthcare professionals
• Provide clear direction across multiple priorities, ensuring strong alignment among internal stakeholders, agency partners, and cross-functional teams
• Lead external agency relationships to ensure high-quality execution, strong accountability, timely delivery, and disciplined budget management
• Reconcile and recommend HCP marketing operating tactics to U.S. senior leadership

Requirements

• Bachelor’s degree required; advanced business degree preferred
• Minimum of 5 years of relevant biopharmaceutical industry experience, including at least 3 years in U.S. HCP marketing
• Demonstrated experience developing and executing both branded and unbranded HCP marketing initiatives
• Experience working in rare disease or specialty markets required
• Prior U.S. product launch experience preferred
• Demonstrated success working across internal and external stakeholders, with the ability to build alignment and drive progress in a matrixed environment without direct authority
• Strong scientific and medical acumen, with the ability to quickly understand complex clinical concepts and translate them into clear, concise communications
• Highly organized and self-directed, with strong prioritization skills, sound judgment, and close attention to detail
• Excellent written, verbal, and presentation skills, including the ability to communicate a clear point of view effectively with senior leadership and external audiences
• Strong analytical capability, with the ability to interpret data, generate insights, and apply them to marketing strategy and message development
• Experience leading complex projects through promotional review and approval processes
• Consistent track record of ownership, accountability, and delivering results
• Ability to thrive in a fast-paced, evolving environment and manage multiple priorities with agility
• Ability to travel up to approximately 30% as needed