Global Brand Lead

Responsibilities

• Support the development of the global commercialization strategy for TAK-279 in psoriasis
• Develop the global positioning, brand identity, and creative campaign in collaboration with the US team
• Build the core promotional materials to enable LOCs to successfully launch TAK-279 into the psoriatic arthritis market
• Lead key differentiation initiatives to enhance the value proposition for TAK-279 in psoriasis

CORE ELEMENTS RELATED TO THIS ROLE

• First Global Brand Lead for zasocitinib in Rheumatology, responsible for bridging strategy and execution to enable a successful second-indication launch in PsA
• Acts as the central execution engine, translating strategic direction into compelling materials, actionable KOL insights, and launch-ready deliverables
• Operates with high independence, driving cross-functional alignment and agency execution
• Contributes to ongoing brand evolution and lifecycle management based on early launch learnings and market feedback